Family law marketing that signs more of the right cases.
Your next client is searching right now. Scorpion makes sure they find your firm first.
4.7 out of 5 stars based on 350+ reviews
Scorpion is the leading marketing partner for family law firms.
When someone is facing a divorce, a child custody dispute, or a child support fight, choosing an attorney is one of the most personal decisions they will make, and it begins with a search. Our team of family law marketing experts, backed by award-winning technology, works across your website, SEO, AI search, digital advertising, Local Services Ads (LSAs), and intake, all focused on signed cases and revenue, not just leads.
The Scorpion Marketing Difference
The law firm marketing agency built to help you sign more cases.
Scorpion understands what family law marketing takes. The client sitting in a parking lot deciding whether to call about a divorce or a child custody case. The fight to rank for all of it, from high-intent keyword searches like “child support lawyer” and “alimony attorney near me” to the plain-language questions people now ask Google and AI, like “what am I entitled to in a divorce” and “can my ex move away with my kids.” Reviews help a hurting potential client trust you with the hardest moment of their life, and AI engines now decide which firms get recommended in the first place.
We’ve spent more than 25 years building the strategy and technology to deliver the insights family law firms need to succeed and grow.
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20%
Increase in revenue
"In the last 4 or 5 years, the changes that Scorpion has made have paid off for us. I can see how we're doing, how our marketing is performing, and use that data to make decisions for the firm."
Duane Coker Founding Shareholder, Coker, Robb, & Cannon, Family Lawyers
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75%
Increase in cases from advertising
"Since working with Scorpion, our revenue has more than tripled, we've expanded into news cities, and are servicing more customers."
Joy Owenby Owner, Owenby Law P.A.
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20%
Increase in revenue year-over-year
"We've seen a dramatic increase in both the volume and quality of cases we attract since hiring Scorpion. Scorpion's team is responsive, and they have delivered everything they promised and more."
Dennis Vetrano Founder, Law Office of Dennis R. Vetrano, Jr.
Firms across the country rely on Scorpion to help them grow.
Here’s what they have to say.
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Marissa Perrone
“Scorpion has been a trusted partner of Piscitello Law, by handling our marketing and web presence for many years. We are fortunate to work with a very strong team of professionals and have been thrilled with our outstanding account manager, @MarissaVelasquez, guiding our marketing execution. Our firm has become ...” -
Patricia Barberis
“I love Scorpion. Jana has been so responsive and helpful to our team!”
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Daniel Hajji
“The Best SEO and Marketing Company. I cannot say enough great things about Scorpion. I’ve been with them for over a decade, and after trying two dozen other SEO and marketing firms, none even come close. Scorpion consistently delivers results, stays ahead of the curve, and actually understands my business and goals. ...”
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Bailess Law Firm
“We have had an amazing experience with Scorpion. Their team is dedicated to providing the best service possible. Lauren Matthews' responsiveness is top notch. She always demonstrates exceptional attentiveness.”
Why Family Law Firms Tell Us They Switched to Scorpion
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Stop guessing and start knowing which campaigns are bringing in high-value cases. As Clio's sole preferred marketing provider, we connect your marketing data directly to your case management system, so your firm always knows where its revenue is coming from and where to invest next.
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The firms signing high-value cases rank on Google, show up on AI engines, and stay visible on YouTube, social, and legal directories. As Google's largest LSA partner, Scorpion builds that full presence, so your firm is the one potential clients find first, no matter where they search.
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A generic marketing partner does not know the difference between a divorce lead, a child custody lead, and a high-asset prenuptial agreement lead, or why each one changes how a firm should market, intake, and follow up. We pair your firm with legal marketing experts who understand your practice area, your clients, and your market. With 25+ years in legal marketing, we've helped thousands of firms across every practice area grow, even in the most competitive markets.
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The clients you want to work with aren’t waiting around. If your firm cannot respond fast enough, potential clients call the next name on the list. Our intake tools help your team respond in real time, so the leads your firm paid for become the clients it signs.
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75% of referred legal consumers check your reviews before they call. If your review profile is lacking, outdated, or inconsistent, your firm loses clients. We help build a steady stream of new reviews and manage your online reputation, so every potential client sees the credibility and trust that turns a referral into a signed case.
Other agencies sell leads. We deliver signed cases.
Most family law marketing agencies chase what is easy to measure. Scorpion delivers what matters: cases signed and revenue earned.
What most agencies report:
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Clicks and impressions
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Form fills and call volume
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Monthly lead counts
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Campaign spend
What Scorpion delivers:
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Signed cases by source
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Case value by marketing channel
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Cost per signed client
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Attributed revenue
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AI search presence and recommendations
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Intake conversion rate
RevenueMAX
Scorpion’s complete collection of digital marketing and AI-driven solutions created to drive calls, sign cases, and maximize revenue for your family law firm.
- Be the Obvious Choice
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Search and AI ranking
Rank higher on Google and get recommended by AI engines for the searches that sign cases, like 'divorce lawyer near me', 'child custody attorney', and 'child support modification'. We build the depth Google expects to see, with content for each practice area you handle, so your firm ranks for the cases it wants.
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A website built to convert
Practice-area pages that turn an anxious visitor into a booked consultation. Someone searching alimony or spousal support attorney lands on a page about exactly that, not a generic family law page. Built by a team with 25+ years of legal marketing experience.
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Videos across every platform
44% of legal consumers want to see video before they choose a firm. Family law is personal, so we put your attorneys and your approach in front of potential clients facing a divorce, a custody case, or an adoption, wherever they spend their time.
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Reviews and reputation management
Automated review requests and AI responses. When a parent choosing a child custody lawyer is deciding between two firms, your reviews decide who they trust and call first.
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Social media and brand storytelling
Consistent branded content across every platform, and a brand story that attracts the case types you want most, from high-asset divorce to guardianship, adoption, and grandparents rights.
- Convert the Consultation
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Around the clock intake and chat
Scorpion’s Convert AI answers calls, collects details of a divorce or child custody inquiry, and automatically books the consultation, even after hours.
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Instant lead scoring
Every inbound lead is scored right away for quality and potential case value, so your team works the high-asset divorce and complex custody cases first, and nothing gets missed.
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Better paid search and social ads
AI that teaches Google, Meta, and Bing where to find the cases you want. As Google's largest LSAs partner, we know what works.
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Landing pages tuned by AI
The right message to the right person at the right moment. A search for a prenuptial agreement lawyer lands on a page built for that case type, so more ad clicks become booked consultations.
- Stop Guessing. Start Knowing.
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Case and revenue attribution
Connect every channel to signed cases and revenue. Know which practice areas each campaign brings in, your case value by source, and your cost per signed client, so you can invest where the high-value cases are.
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One dashboard. Total transparency.
Your marketing, intake, and revenue data in one place. No spreadsheets, and no waiting for a monthly report.
Questions family law attorneys ask before choosing Scorpion
Common questions from family law attorneys evaluating whether Scorpion and RevenueMAX are the right fit for their firm.
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Scorpion connects your website, SEO, AI search, advertising, and intake into one RevenueMAX strategy focused on signed cases, not just leads. We build practice-area content for the cases you handle, from divorce and child custody to child support, adoption, and alimony, and connect every campaign to your case management system so you know which marketing signs clients.
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Google treats each practice area as its own topic, so a single family law page will not rank for them all. Ranking AI builds dedicated, in-depth pages for each case type you handle, such as divorce, child custody, child support, and alimony, each targeting how potential clients actually search, like divorce lawyer near me.
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Yes. We build campaigns and pages around the specific case types your firm wants to sign, including child custody, child support, visitation rights, custody modification, and relocation. Each gets its own message, budget, and landing page, because a custody search and a high-asset divorce search come from very different clients.
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AI engines like ChatGPT, Perplexity, and Google AI Overviews recommend firms based on content depth, reviews, video, and a structured online footprint. RevenueMAX builds those signals together, with practice-area content and a steady stream of reviews, so your firm gets recommended when someone asks AI who to hire for a divorce or a custody case.
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Family law clients often reach out after hours, when they are weighing a hard decision. Scorpion’s Convert AI answers every call and chat around the clock, collects the case details, and books the consultation before a competitor calls back. Firms that turned it on saw visitor-to-lead conversion rise 9%.
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Three things matter most. Build content depth for every case type you handle so you rank across divorce, child custody, child support, and adoption. Respond to every lead promptly, since the first firm to answer often earns the consultation. And connect your marketing to your case data so you know which campaigns bring in signed cases.
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Most agencies report clicks, calls, and lead counts. Scorpion reports signed cases by source, case value by channel, and cost per signed client. A generic partner does not know the difference between a divorce lead and a prenuptial agreement lead, and our team has spent 25+ years marketing family law firms specifically.
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75% of referred legal consumers check your reviews before they call. Reputation AI sends automated review requests and helps your team respond quickly, so when a parent choosing a custody lawyer is deciding between firms, yours shows the credibility that earns the call.
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Advertising and intake improvements often show within 30 to 60 days. SEO and AI search build over 3 to 6 months as your practice-area pages gain authority. You see progress in one dashboard, with every dollar tied to signed cases and revenue.
