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How AI Tools Can Help Your Law Firm

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Law Firms

Artificial intelligence is the future, even for your law firm. The right AI tools can maximize your advertising, marketing, and content strategies. AI can attract clients, analyze data, and streamline the rest of your legal services. It will help you rank better in search results when clients seek legal services. Every type of law firm can benefit from what our new Ranking.AI has to offer.

At Scorpion, we focus on your law firm's advertising and marketing needs — and our professionals understand the unique needs of attorneys and law firms. We help build your brand, develop your website, and improve your rankings so that you draw in more clients for your practice. We do this by using our marketing tools and the new Ranking.AI to increase your bottom line and improve your return on investment.

Law Firms Are Going All In With Artificial Intelligence

Top law firms and businesses everywhere are realizing the power of artificial intelligence. AI is undoubtedly here to stay and is one of the fastest-growing areas in marketing right now. It can help grow a business or law firm by maximizing marketing efforts. This technology is already present in our daily lives, from the search engines we use to the advertisements we see. Without it, you lose a key advantage against your competitors.

Artificial intelligence like Scorpion's Ranking.AI can help:

What Is Ranking.AI?

Scorpion Legal is a leader in law firm marketing, advertisement, and website development. We generated over 15 million new leads for local businesses in the last year alone. That's a lot of business for our clients, including law firms like yours.

Now we are supercharging our technology with machine learning power from Scorpion's Ranking.AI. Developed by Stanford engineers, this powerful new artificial intelligence is ready to work for your law practice. It analyzes millions of websites and tracks ranking for 100K+ businesses and law firms. The AI evaluates hundreds of search ranking factors to improve where your firm appears in search results and to help your law firm rank better.

How It Works

To understand how Ranking.AI works, let's use your law firm as an example. You want to generate more client leads at a lower cost. You want your firm to appear higher in Google or Bing search results so more clients see your firm's offerings. 

Ranking.AI leverages Scorpion's 20 years of industry experience to identify the keywords that drive high-quality new client leads for your firm. It then compares your firm's website to top-ranking sites for each target keyword to determine what you need to do to rank better. If you are a personal injury law firm, the AI will analyze your website to see how it ranks for common searches relevant to your practice, such as:

  • "Personal injury lawyer in [your city]"
  • "Car accident lawyer"
  • "Injured in an accident"
  • "Personal injury compensation"

The AI will consider these few examples and thousands more to see how your website stacks up against the competition. It will provide insightful data and recommendations that fix your weaknesses and capitalize on your strengths. Marketing professionals will then use these recommendations to modify and enhance your website, social media posts, and other lead-generation strategies. Using all of these strategies, you'll be able to outrank your competitors faster, more reliably, and cheaper than you would without this powerful artificial intelligence.

How Artificial Intelligence Will Help Your Law Firm

Scorpion Legal works with law firms big and small to increase outreach and improve the number of clients you win over your competition. We work with attorneys practicing personal injury, bankruptcy, family law, and other practice areas to achieve better results with a high return on investment.

When picking a company to manage your law firm's digital presence, you don't just want a sales pitch. You want specifics on how AI and marketing professionals can actually help your law firm. Here's how artificial intelligence will directly help you:

Automation of Time-Consuming Tasks

Lawyers are very busy professionals. You have to balance client needs, a hectic docket, and constant deadlines. You have enough on your plate without also managing time-consuming marketing tasks. Lead generation and client retention are critical to your law firm's success, but it doesn't have to be where you spend the most time. Your time is more productively spent on client matters. Artificial intelligence helps you focus on higher-earning billable hours or contingency cases while consistently delivering more clients to your door.

Ranking.AI can do the heavy lifting for you. It will analyze your and your competitor's websites to make direct comparisons. It will analyze each site's search engine optimization (SEO) strategy to determine where your website will rank compared to others. The AI will consider overall keyword popularity for your practice area and design a specific SEO strategy to help you outrank other attorneys in your area. It will even assist with social media automation to further drive your marketing plan.

This AI tool also keeps pace with constant Google algorithm updates. As search engines update what they look for, the AI tool automatically adjusts your marketing and SEO strategies accordingly. It provides insights into these changes and recommendations for you and your marketing professional.

Data Analysis and Insights

Once your marketing strategy is in place, you must analyze its performance. Artificial intelligence makes it faster than ever to analyze your results from any changes in your law firm's marketing plan. When you implement new content marketing, you can see each web page's performance and effectiveness in attracting new clients. It will analyze your SEO strategy and make recommendations without analyzing the results yourself. 

SEO professionals used to spend hours completing this data analysis. With Ranking.AI, it happens in seconds. This lets you make adjustments faster and leave behind any areas that don't yield results. Your lead generation and marketing will be more agile and competitive than other law firms. This gives you a critical advantage in a highly competitive field.

This analysis will create insights and suggestions that improve client lead generation. For example, the AI might recommend you add "personal injury attorney in [City]" instead of using only "[City] personal injury attorney." It might suggest you add specific keywords related to your practice area, such as "bankruptcy," "motor vehicle accidents," and different variations of keywords potential clients use in search engines. You don't have to spend hours thinking about what to write on your web pages when AI is in your corner.

Improving Keyword Visibility in Legal Content Marketing

Content marketing is an exceptionally powerful tool — especially for law firms. Legal content marketing is the creation of relevant online posts and web pages that convey information and demonstrate your knowledge in particular legal areas. It identifies what you practice and drives organic search results for your law firm.

Your website should utilize content such as the following:

  • Blogs
  • Content-rich web pages
  • Client and legal alerts
  • Press releases of firm successes
  • Relevant news 
  • Social media posts
  • Checklists and frequently asked questions

Scorpion's Ranking.AI analyzes your current and new content to optimize everything you do. It automatically considers what keywords you should add, modify, or remove. The AI also offers real-time data into each content's performance metrics. You will know what is effective and what is not so that you can focus your marketing budget on where it is the most powerful.

Checking Out the Competition 

One of the most powerful advantages of artificial intelligence is your ability to beat the competition. In your geographic area alone, many other attorneys and law firms are competing for the same clients. AI will help you stand out from the competition in the first place and will analyze the competition to learn how you can rank even better.

The Scorpion Ranking.AI scours the internet for other law firms in your area and those whose content ranks better or worse than yours. The AI analyzes why your firm's website is higher or lower in these rankings. It then gives you and your marketing professional specific advice on how to rank better and beat your competition. 

It does this by analyzing more than 40,000 data points for every keyword. This gives your optimization professionals the data and tools they need to outrank your competition. This puts you higher in the search results when potential clients look for legal representation. Ranking.AI has helped businesses improve organic search results by 31%. A Scorpion study revealed that rankings for over 100,000 different keywords outranked 80% of their competitors. We want to help you win more clients for your law firm.

Help Your Law Firm With Artificial Intelligence

Are you ready to start using AI to help your law firm? Scorpion Legal is ready to help you right away. We understand how to outrank your competition, decrease your costs, and make your legal marketing more effective. Last year, we helped generate over 15 million new leads for our clients. We will help you navigate the ever-changing SEO landscape with marketing experts, social media management, and powerful tools like AI.

Scorpion's Ranking.AI solution will help your law firm reach your desired clients. AI is the future, and you can be a part of it while your competition lags behind. Our marketing professionals are ready to speak with you and help customize the plan that best fits your needs. Contact us today to get started.