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How to Run Your Best Website

Casey Shull

Home is where you hang your hat, but websites are where you make your living. Your business website can make or break your brand awareness and encourage or discourage a customer to engage with you. As your digital storefront, your website should provide your customers with the same experience you’d want them to have as if they’ve walked into your physical location.

Additionally, a well-designed website can improve customer engagement, increase conversion rates, and improve your search engine ranking on search engine sites. But that’s just a good website. How do you turn it into your best? We’re here to show you just that.

Design with the end in mind

When you first begin to lay out your website, there’s one thing you need to always keep in mind—user experience, or UX. No matter how flashy or pretty you make your site, if it’s difficult for a customer to navigate, then they’re not going to last long on your page.

Aside from making sure your website is user-friendly, keep in mind these three things when deciding what your website should contain:

Define your brand to identify your target audience

Your website is your visual representation of your brand. Your brand should be your own, but once you’ve identified your target audience, you can merge your messaging together in a way that appeals to your target demographic.

Get back to the basics

Your website doesn’t need to be overly complicated to be impactful. Keep the design polished and professional, and stick to the basics of what every high-performing business website should have. That includes chat support, contact forms, business information, payment options, and helpful content about you and your services.

Design with mobile in mind

A company’s biggest website mistake is not making its website mobile-optimized. More than half of your consumers will most likely be discovering your site on a device other than a desktop, and if your site doesn’t format, well, you’ll have a high bounce rate with low-impact results.

Keep it fresh

Once your website is launched, the work isn’t done. As nice as that would be, maintaining a website is just as important as launching one.

To run your best website, you need to keep everything fresh. That goes for your content, your images, your search engine optimization (SEO) efforts, and even your security.

Remember these three tips:

Content, content, content

Consistently updating your website with new content will improve your search engine ranking, keep customers engaged, and build your reputation as a thought leader in your industry. If you’re in plumbing, consider posting DIY blogs for your customers once a month, or how to stay healthy during the flu season if you’re in healthcare. Your content is your way to build trust with your potential customers, and that’s vital to the health of your business.

Optimize for Search Engines

No matter how great your website is, if no one ever sees it, you’re wasting a lot of effort. Remember to always keep in mind how websites are ranked on the results page. Our team of experts at Scorpion rely on the power of AI paired with our proven SEO strategies to know what keywords should be used throughout your content. Use SEO tools and AI support to help pinpoint how your target customers are searching for businesses like yours.

Turn to the experts

If you’re running a business website, but it’s far from your best website, turn to the experts for help. Thanks to the popularity of content, there are a lot of resources available out there on what it takes to run a great website. And if you’re ready to go from bleh to best, Scorpion will not only provide an award-winning design team ready to build your website, but also keep it great with maintenance and security, turning traffic into customers, and giving you full control of your site so you can easily make changes to your messaging and content. When you run your best website, your business growth will follow.

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