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Google Commits to $340 Million in AdWords Credits for Small Businesses

Daylen Farkas's Headshot Daylen Farkas Vice President of Advertising Research

In a March 27, 2020 post on Google’s official blog from Google’s CEO Sundar Pichai, Google has announced that they’ve pledged over $800 million towards COVID-19 crisis relief. This pledge will also provide funds to health organizations, health workers, academic organizations, and financial organizations. Google’s pledge is to respond to the difficulties placed on our communities due to the COVID-19 pandemic.

The small- and medium-sized business (SMB) support comes in the form of $340 million in Google Ads credits, given to help SMBs through any challenges they are facing and help them keep in touch with their clients.

How does this affect Scorpion SMB Google Ads users? We’ve provided answers to commonly-asked questions that we’ve compiled from Google’s resources here to help you stay informed.

How do I know if I’m eligible to receive Google’s ad credits?
If you are an SMB who has had an active Google Ads account since January 1, 2019 and you comply with all Google Ads T&Cs, you are eligible to receive a credit from Google.

How long can I use this credit once I’ve received it?
Once it’s in your account, you can use this credit at any time throughout 2020.

How much will I get?

If your business is eligible for this relief from Google, you will receive one ad credit of up to $1,000. Factors that impact the amount include past Google Ads spend, the country of the business, the currency being used. (Information updated May 29, 2020.)

How will I know if I got a credit from Google?
Google has simply stated that active advertisers who are eligible will receive notifications in their Google Ads account within the coming months.

What is Scorpion doing?
As your digital advertising partner, we will be on the front lines with Google to ensure you’re getting the best, most up-to-date information on what is going on both on a wider scale with Google as well as with your individual account.

If we see a notification that you’ve received a credit from Google, we will be in touch with you immediately so that we can help guide you on the next steps.

When will I hear from Scorpion?
The moment we’re aware of any updates that pertain to you or your Google Ads account, we will be in touch immediately. It is extremely important to us that we provide you with the highest level of support and the fastest possible responses and updates while we navigate this unprecedented time together.

As always, please don’t hesitate to reach out to us via email, text, phone, or video conference. We’re ready and available to talk with you about Google’s commitment to your Google Ads account, as well as anything else you’re interested in discussing.

Resource Links:
The Keyword: COVID-19: $800+ million to support small businesses and crisis response
Google Ads Help - Frequently asked questions

Google Commits to $340 million in Adwords spend
About the Author
Daylen Farkas's Headshot Daylen Farkas Vice President of Advertising Research

Daylen Farkas is the Vice President of Advertising Research at Scorpion. He has more than 10 years of experience as a senior account executive and more than four years of experience in executive-level account management. Daylen has been responsible for the success of thousands of online advertising campaigns. Daylen has worked with all types of clients, from small businesses to multi-billion-dollar corporations, helping them to achieve higher revenue and profits through their digital advertising. He has also worked closely with Scorpion’s development team to build the company’s PPC management platform, which won the 2016 Google Platform Innovator of the Year Award. Daylen is a graduate of California State University, Northridge and is certified in Google AdWords, Google Analytics, and Bing Ads. His hobbies include playing poker, eating sushi, fishing, camping, and flying planes.

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