Overview
Michael Belnap had tried three marketing companies before Scorpion. The last one cost him $20,000 in a single month and returned $9,000. Today, Mountain West Pest Control averages a 16x return on its marketing investment.
Belnap founded Mountain West in 2016 with one location in northern Utah. In the years since, the company expanded into five locations across Utah, Nevada, and Texas. Mountain West has been a Scorpion client since 2022.
The Challenges
After three agencies and years of negative returns, Michael was done with marketing, or so he thought. His COO had heard good things about Scorpion and pushed to make the call. Getting Michael to agree to a meeting took real convincing.
"We just were able to put the gas on it with Scorpion. That was a big difference. We had a partner who knew what they were doing and were there to help us meet our goals."
Michael Belnap Founder, Mountain West Pest Control
Scorpion's Approach
Michael wouldn’t sign with Scorpion unless he could meet his account manager first. Scorpion made it happen, and he got answers to his questions and gained confidence that the people who’d be handling his marketing knew what they were doing.
From there, Michael and his Scorpion team built out a marketing plan together, meeting weekly to track performance and adjust strategy until bookings were stable enough to plan around. They implemented RevenueMAX, Scorpion’s complete collection of digital marketing solutions, and along the way, integrated FieldRoutes, giving the whole team a single place to track performance.
The Results
Since partnering with Scorpion, Mountain West has seen:
16x return on investment
Expanded from one location to five across Utah, Nevada, and Texas
Average Google rating of 4.8 stars with more than 1,700 reviews, supporting local search rankings and new customer trust
For Michael, the difference came down to finally having a partner who could keep up with his ambitions.
Looking Ahead
With marketing and operations connected through the FieldRoutes integration, Michael has the performance visibility and confidence to expand into new markets, bring on more operators, and keep growing.
If you've been burned by marketing before, find out what Scorpion can do for your pest control business. Book time with a pest control marketing expert today.
