Overview
For more than a decade, Mortensen & Reinheimer, PC has relied on Scorpion to help power their growth. When the firm first partnered with Scorpion, they were looking for more than just marketing support; they needed a strategy they could build a business on. In a specialized field like estate planning and probate law, visibility and credibility are everything. From day one, Scorpion delivered both.
The Challenge
Mortensen & Reinheimer, PC operates in a competitive estate planning and probate market, where families look for guidance with wills, trusts, healthcare directives, and probate administration. The firm needed more than website traffic. They needed a consistent flow of qualified consultations that would convert into retained clients.
Just as important was a reliable intake experience. Many prospective clients reached out after hours or were comparing multiple firms at once, so speed and responsiveness were critical to securing consultations. Without a way to respond instantly and guide inquiries toward booking, valuable opportunities were being missed.
They also wanted clarity into which marketing efforts contributed to growth. With digital trends constantly changing, the firm needed a partner who could guide strategy, recommend smart investments, and connect marketing to revenue and signed cases.
That meant not only generating demand, but capturing and converting it in real time.
Scorpion’s Approach
With an understanding of the firm’s goals and needs, Scorpion implemented a long-term strategy to drive consultations, build credibility, and increase revenue.
SEO and Paid Advertising: Increased visibility for estate planning and probate searches and captured clients actively seeking legal guidance.
Local Services Ads: Ensured consistent access to qualified, ready-to-engage clients.
Strategic Guidance: Recommended maintaining advertising when competitors cut back, which helped grow market share.
Data-Driven Reporting: Focused on consultations and signed matters rather than clicks or page views, giving the firm confidence in ROI.
"With Scorpion, marketing isn't just an expense, it's a foundation for our growth. After more than a decade, their team still feels like an extension of ours; sharp, responsive, and always focused on what actually moves the needle for our firm.”
Robert Price President of Mortensen & Reinheimer, PC., Mortensen & Reinheimer, PC
The Results
The partnership with Scorpion delivered clear, lasting impact:
70 to 80% of the firm’s revenue came from Scorpion-driven business during the first decade.
9% average annual growth in consultation requests, many converting to signed estate planning and probate clients.
Consistently 20% above monthly lead goals.
20% year-over-year growth in website traffic.
The firm also strengthened its referral network. Visibility and credibility created a cycle where online discovery and professional referrals reinforced each other, contributing to long-term growth.
What’s Next
For Mortensen & Reinheimer, PC, Scorpion is not just a vendor; it's a partner. The team plays an active role in business planning and growth decisions.
“If something changes online, I know Scorpion will be on it,” Robert said. “I feel very much part of the fabric. Scorpion is a big part of our team and it is reciprocal.”
Clear reporting, proactive recommendations, and consistent lead flow give the firm confidence to continue investing in growth.
The firm is expanding its reach for estate planning and probate services while keeping the high level of care clients expect. After more than a decade with Scorpion, Mortensen & Reinheimer, PC continues to grow steadily and predictably.
What Can Scorpion Do for You?
If you're ready to grow your law firm and connect marketing to real revenue, let’s talk about what Scorpion can do for you.
