Overview
Founded in 1998 by Duane Coker in Denton, Texas, Coker, Robb & Cannon started with one attorney and a single office.
Nearly 30 years later, the firm has grown to 12 attorneys, more than 30 staff members, and three offices across the Dallas-Fort Worth area. That kind of growth doesn’t just happen by accident.
The Challenges
When Duane started the firm, he and his wife were managing its marketing. As marketing shifted from more traditional and print ads, Duane recognized the importance of digital marketing. He was one of the first attorneys in his area investing in paid search, and it gave the firm a real competitive edge.
As more firms adopted digital marketing, staying ahead and standing out required more effort. Duane realized he needed a digital marketing partner, specifically one who understood the legal industry inside and out. Around the same time as this realization, Scorpion reached out. Duane gave them a try and hasn’t looked back.
Scorpion’s Approach
Coker, Robb & Cannon partnered with Scorpion in 2014. The firm continued to see success with this partnership, but that success accelerated notably after the launch of Scorpion's RevenueMAX, a complete collection of digital marketing solutions that connects all marketing efforts around one goal: revenue. For Duane, it meant a real-time view into exactly what his marketing was producing and where opportunities were being missed. This visibility improved even more when Scorpion and Clio partnered in 2025.
Shortly after implementing RevenueMAX, Scorpion launched Convert, a 24/7 AI intake and scheduling assistant that responds to incoming inquiries when live staff can't, collecting key intake details for the team.
These implementations led to the best month in firm history.
"In the last 4 or 5 years, the changes that Scorpion has made have really paid off for us. I can, at any time, look and see specifically how we're doing, how our marketing is performing, and use that data to make decisions for the firm."
Duane Coker Founding Shareholder, Coker, Robb & Cannon, Family Lawyers
The Results
Growth tends to slow as firms mature. Coker, Robb & Cannon has never accepted that. As a result, they've seen:
6x return on total investment
Grew from 2 attorneys to 12 across three locations
20% increase in revenue
2x increase in lead volume year-over-year
Why It Worked
Duane didn't just sign a contract and hope for results. He knew that if he wanted his marketing to be successful, he needed to form a real partnership with Scorpion. He stayed engaged, asked hard questions, and used the data available to him to make decisions about his firm.
His partnership with Scorpion continues to grow. In 2026, Duane joined Scorpion's Customer Advisory Board, an invite-only group of clients who work directly with Scorpion to influence its products, services, and client experience. Because the best partnerships are built on listening, and Scorpion is committed to doing exactly that.
Ready to make marketing decisions backed by real data? Book time with a legal marketing expert today.
