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O'Malley Law Office, LLC

From Financial Hardship to Record-Breaking Client Intakes

With business at a near standstill, attorney John O’Malley wasn’t sure how he’d keep his firm open. Until Scorpion helped him open the floodgates for new clients for his practice.

Quick Stat 300% Revenue Growth
The Goal

Struggling to Keep the Practice Open

“Better days are coming.” For John O’Malley, these four words served as the driving force behind his family law practice. Growing up, John heard these words all the time from his father, who was also a family law attorney. Later in life, they kept John focused on what his job was all about—helping clients through some of the most challenging times of their lives, like divorce.

So, John knew better things were in store when he faced his own rough patch. With O’Malley Law Office LLC only getting 2 to 3 clients a month, business had never been slower. John could barely afford to pay himself, let alone a part-time secretary. Realizing it was time for a change, John hired an Internet marketing company to attract more clients, but he saw poor results. Undeterred, he tried again—this time with Scorpion.

John O'Malley
The Solution

Taking a Risk with the Help of a Trusted Team

Knowing that the Internet is one of the leading ways people find attorneys today, our team at Scorpion developed a plan to help John reach more clients online. For John, investing in his digital presence at a time when he was struggling to make ends meet felt like a huge risk, but he decided to move forward. He soon saw that our team was just as invested in his success as he was, and that gave him the confidence to develop his digital brand even further, which led to phenomenal growth.
Brand Identity

Starting with the Right Message

In building O’Malley Law Office’s digital brand, we wanted potential clients to see not only John’s skills as an attorney but also his passion for helping his clients. They needed to see that better days could come, with the right counsel. So, we built a website with imagery and messaging that reflected the heart and soul of the firm and John’s compassionate style of representation. We also made sure the firm’s website met all the latest design standards so potential clients could see O’Malley Law Office was a modern, professional practice they could trust.
Search Visibility

Reaching Ideal Clients

Our next course of action was to help O’Malley Law Office increase its visibility in search engines like Google and Bing. The purpose was to help the practice get found by people in the local area who were searching for an attorney. In addition to making O’Malley Law Office’s website search engine-friendly, we also ran pay-per-click (PPC) ads that would appear in the right types of searches. These efforts produced great results. “The quality of our leads has gone through the roof,” John said. “We’re seeing way fewer tire kickers...the people coming in the door are coming in to hire us.”
Blogging & Video

Educating Prospects Early On

Because family law has a long hiring cycle (some people take months before deciding to call an attorney), it was important for O’Malley Law Office to reach prospects early on in their journey. That meant John had to think beyond just search engines—he also needed to advertise on other digital channels where potential clients could learn about his firm and the value of his services. To aid John in this effort, we helped him produce educational family law blog posts and promote them on social media, as well as video ads to raise awareness of his firm on Facebook and YouTube.

Taking Their Website to
a Whole New Level

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“Family law is more marketing-driven than ever before, and when it comes to marketing, you just don’t see delivery for your dollar the way you see it with Scorpion. These people are not a gamble—they’re a sure thing." John O'Malley Founder, O'Malley Law Office, LLC
Continuing Success

A Partner Serving as an Extension of the Firm

In his first 18 months with Scorpion, John saw a major uptick in quality leads, a 20% conversion rate for his firm’s Internet leads, and a 300% spike in revenue. “We’re getting more intake meetings and more clients than we’ve ever had—last month we had 14 new clients, and our IOLTA balance is higher than it’s ever been,” John said.

John admits that he initially didn’t know if his firm was going to make it, but that all changed once he found a marketing partner he could trust as if they were part of his staff. We’re happy to say that John’s firm not only bounced back from its financial hardship, but it grew and became a more competitive player in its local market.

John, we appreciate your vote of confidence. We’re here for you every step of the way!

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