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From Google Guaranteed to Google Verified: How to Build Trust and Win More Leads in 2026

On-Demand Webinar

Google is simplifying its Local Services Ads by unifying its badges into a single "Google Verified" seal. This change is more than cosmetic; it's part of a broader shift in how Google assesses trust, expertise, and quality to rank service providers.

Google Partner

Attract More
High-Value Cases

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Navigating the New Local Services Ads

Join Google and Scorpion to learn how to adapt your strategy, optimize your online presence, and leverage these new rules to not just maintain, but grow your lead volume. We'll show you how to transition seamlessly and position your business as the most credible choice for new customers.

What You'll Learn:

  • The Full Impact of "Google Verified": Understand what the new unified badge means for your brand's trustworthiness and discover the critical steps you must take to maintain your position and win more bids.
  • The New Ranking Factors: Get an inside look at the most important algorithm changes for 2026, including how responsiveness, online reviews, and your Google Business Profile are now the key to outranking the competition.
  • A Roadmap to More Leads: Walk away with a clear, actionable plan to audit your LSA account and Google Business Profile, ensuring you're fully prepared to navigate these changes and maximize your lead generation for the year ahead.
  • Ashlie Kim Senior Vice President of Advertising, Scorpion

    Ashlie Kim is the Senior Vice President of Advertising at Scorpion. He currently oversees Scorpion's advertising product strategy and development and Scorpion's advertising campaign strategy and performance. In his career, he's held leadership roles in the digital marketing industry, focusing on SMB marketing and advertising solutions, client management, and business strategy. Ashlie is passionate about helping SMBs, especially in our evolving digital landscape.

  • Caitlin Dapello Senior Product Manager, Scorpion

    Caitlin Dapello is a Senior Product Manager at Scorpion with over six years of experience in Local Services Ads (LSAs) and product management. She leads Scorpion’s LSA product end-to-end, overseeing feature development, integrations, client support, and long-term strategy. Under her leadership, Scorpion manages nearly $6 million in monthly LSA spend across 3,000+ clients, making LSAs a cornerstone of the company’s paid advertising offerings.

  • Elyse Goldman Global Product Lead, Google
    Elyse is a Global Product Lead at Google with 8+ yrs experience leading go-to-market and shaping the product roadmap for Local Services Ads (LSA). She has a critical role as the bridge between advertisers—from the smallest business to enterprises and key partners like Scorpion—and the product team, ensuring that advertiser needs directly shape the LSA product roadmap.