A strong online presence is important whether you have local clientele or operate a brick-and-mortar store. According to the Local Consumer Review Survey 2020, 93% of consumers search for local businesses on the web. You can maximize the potential of your small or large business with an online presence.
However, you will need website management tools to handle the multiple functions of your business' website. These tools can help with website design, content management, web hosting, social media, and everything else.
Here are 9 of the best website management tools for your business.
Website Management Tools
In the past, to create and maintain a website, you had to learn coding languages like HTML or C++. Fortunately, business owners can now skip these programming lessons and use intuitive website management tools. These tools make it easy to build, update and maintain a website.
Scorpion is a website management company offering various website management services including content management, reviews, chat, and more. They help small to medium sized businesses with their marketing. Their easy-to-use platform allows you to easily manage every aspect of your website.
Using its content management system, you can add, change, or remove content whenever you need to This ensures that your business and customers are up to date with the latest content coming from your company.
Scorpion uses the latest technologies on your website to keep up with the ever-changing landscape of website development, security standards, and more. This helps to keep you and your customers safe.
Manage your website with Scorpion's website management platform.
WordPress comes with enough flexibility and functionality that both small and large businesses can use. It can be used to create a business website, a blog, an online store, and much more. Building and maintaining a website with WordPress is simple since it allows you to build your website without any coding knowledge.
However, there is a slight learning curve but you can tap into a range of resources dedicated to learning WordPress.
WordPress gives you access to pre-designed themes, useful resources, and plug-ins. It is an all-in-one website management service. These can all be used to build, modify and update your business' web content. Using WordPress is free and you can access more features as you scale your business.
Start building your website with WordPress here.
An e-commerce website requires different tools than other business websites. E-commerce website owners need to consider web management tools that provide e-commerce functionality.
WooCommerce is a WordPress plug-in and one of the best E-Commerce solutions available. It uses a setup wizard that walks you through each of the steps of setting up an E-commerce store. You can use WooCommerce to create product pages, set up your preferred payment method, calculate tax using visitors' location, and more. It also offers a wide variety of modules that extends its functionality.
Some of these modules are free and some aren’t.
Build the E-Commerce website you want with WooCommerce.
Shopify is one of the largest e-commerce platforms on the market.This subscription-based e-commerce platform allows you to build and customize an online store fast. It also offers a guru-like service that guides you through the creation and management of your E-commerce site.
Shopify's comprehensive help center can help with various issues and provides tutorials and troubleshooting guides. You get 24/7 support via various channels including call, email or chat.
Shopify also allows you to download and integrate various other tools to increase your store's functionality. You can download these add-ons from the Shopify app store. These add-ons can be anything that helps to manage functions like shipping, social media and accounting.
Check out Shopify.
Social Media Tools
Social Media is now a vital platform for marketing. You can use social media to engage your contacts and build your business network. However, you will need to manage your marketing strategies to scale your business.
Manage all your social media profiles in one place, schedule updates in advance, and gain better data on how your posts are performing with Buffer.
Buffer supports up to 25 social accounts and allows you to post on all your social platforms from one interface.
It has integrated analytics and insight that makes it easier to tweak your social strategy based on data. It keeps track of your followers and provides insights on the best time to post. This way you’ll never have to wonder when to share your next photo or written post.
Buffer allows you to create custom schedules.You can choose to have daily, monthly or annual schedules.
Buffer offers a free basic plan where you can connect a maximum of 3 social media accounts and schedule up to 10 posts in advance. If you need to manage more than 3 accounts or plan your social schedule further, upgrade to one of Buffer’s paid plans.
Put social media to work for you with Buffer.
Hootsuite is another social media management tool that allows you to control all your social accounts in one dashboard. It is convenient and eliminates the need to switch between your social media accounts to push out daily updates. Hootsuite integrates with numerous platforms including Facebook, Twitter, Instagram, Google+, LinkedIn YouTube, FourSquare, MySpace and WordPress.
One of its main focuses is on the peak performance time of each social platform.mIt then tells you when is the best time to post. You can schedule your posts ahead of time so when that time comes, your post is ready to be seen by your audience.
This social media tool also helps with business reputation management. It will notify you of every mention or complaint so that your team can address it right away and keep your business in good standing with your customers.
You can choose from the free plan that allows you to manage 3 accounts and schedule 30 posts. Paid plans allow you to manage more social accounts, schedule more updates in advance and manage some of your paid social advertising.
Unleash social media power with Hootsuite.
Online Marketing Management Tools
Every business including brick and mortar models needs an online marketing strategy. This marketing strategy will help you gain clients including local ones.
It’s one thing to create and maintain a website but you also need to make sure people can find it. Having the right online marketing management tools to drive traffic to your business website is crucial.
7. Google Analytics
Making data-informed decisions can be the key to success in digital marketing. Google Analytics is one of the most prominent website marketing tools out there.
It is a free tool that helps you understand how your website performs so that you can learn how to make it more effective.
There’s a ton of Google Analytics tools to choose from.
Here’s a short list of some of the insights it can provide.
- Information on how people find your website
- Pages on your website that get the most hits
- Devices and browsers your visitors use.
- Who your visitors are based on demographics and online behavior.
- How long do visitors stay on your website
- Visitors’ journey if they visit multiple pages.
Google also offers testing tools that can help boost SEO ranking and others.
Try Google Analytics for free.
HubSpot offers a free marketing tool and WordPress plugin. It keeps track of potential customers and helps with lead conversion. HubSpot can help you capture emails of visitors on your website through pop-up tabs or other modules. It pulls and tracks information from any form submission on your website regardless of the tool or plugin you use. You can keep track of visitors’ activity and provide information such as other websites your potential customers visited.
Apart from these, HubSpot displays analytics on a simple dashboard that will tell you what is working for your site and what isn't. This lets you know how to target marketing emails to bring in new customers or bring your customers back.
Convert leads with HubSpot.
Online File Management
Online file management programs can simplify the process of collaborating on content, planning, and organization within your business.
9. Google Drive
Google Drive is a set of tools provided by Google for free. You can create and share several types of files such as documents, spreadsheets, presentations. It also allows you to define who’s allowed access to each file and whether they can simply view or edit them. Google Drive allows different people can see each other comments and edits from any device This makes it a powerful tool that allows your team to work together on your website, business plans, and content you create.
Collaborate with your team using Google Drive’s collaborative features.
You don’t need a website manager to manage your online presence. All you need are some website managing tools. Analyze the needs of your business website and choose tools that best suit them. Choose tools based on their value, costs, features, ease of use and potential to scale your business. These tools will make it easy to maintain your website, make sure customers can find it and track your progress over time. Reach out to Scorpion for website management help.
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