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Job Overview
About the Role
The Website Optimization Manager plays a critical role in managing the website and landing pages for lead generation. You will report to the Manager of Web Development and will involve collaboration with all departments within the Corporate Marketing department.
The Web Optimization Manager will be responsible for CRO and lead generation for scorpion. Co and our landing pages for Scorpion. You are an expert at creating A/B tests – including the planning documents detailing how the user flows through the funnel – and you understand that your decisions will be driven by the data, not the latest shiny object in Website design or user experience.
You are an analytical genius, a strategic thinker, and a methodical marketer who understands the fundamental elements that build website traffic and converts those visitors into qualified leads. Strong candidates will also know what CRO means (perhaps you’ve had the title “CRO manager” for an advertising agency?) and embrace methodologies that constantly improve lead conversions.
This position requires a high-energy, self-motivated individual that thrives in a fast-paced environment. It is ideal for someone who is eager to make an impact and possesses the talent and ability to get measurable results quickly. You must be thoughtful about the customer journey and understand our products and services value to their bottom line. You have spent some time generating leads for a business-to-business marketing team either as a consultant or on the team.
What You'll Need
What your success will look like
- Responsible for our website and landing pages to ensure they drive qualified leads on mobile first, then desktop.
- Create compelling landing pages with killer user experiences to capture marketing qualified leads (MQLs), prospect opt-in’s and product sales.
- Develop website roadmap and website/landing page release schedules.
- Write and edit compelling page copy that attracts organic traffic to the website or landing page.
- Analyze website & landing page performance, provide regular reporting and insights and find ways to improve conversion rate.
- Develop, implement, and analyze A/B split and multivariate testing scenarios for landing pages and popular content pages on the website(s).
- Recommend actions to maximize clicks, conversions, and lead generation efforts from paid and earned media channels.
- Collaborate with creative and development to maintain a seamless U/X from public-facing lead generation pages into the product.
- Use data to drive strategy and action plans
- Provide weekly/monthly/quarterly reports and insights to management about visitor and prospect behavior (to optimize lead conversion)
What You'll Need
Who you are and what you bring
- Five years+ of experience managing lead generation websites
- Expert working knowledge of conversion rate optimization (CRO) and A/B testing
- Proven success and experience working with landing page systems like Marketo and Google Optimize.
- Fluent in CRO and advanced understanding of organic search concepts (If you don’t know what these are, please do not apply)
- Expertise using web analytics and data to drive decisions, identify opportunities, and validate the success of key site changes/enhancements.
- Advanced or expert knowledge and experience using Google Analytics.
- Strong writing skills, particularly for lead generation landing pages.
- Ability to manage multiple projects in a fast-paced, deadline-driven environment.
- Passionate marketer who is not afraid to take the initiative, try new things, sometimes fail, and learn from those mistakes.
- Highly collaborative team player who seeks to understand and listen before recommending improvements.
- Strong work ethic and commitment to diving into the details demanded flawless execution.