Your Digital Footprint and Reputation Determine if Your Business is Hired
Get your free custom audit and know exactly where your business stands in local search, competitive positioning, reputation, and website performance.
Fill Out the Form to See Where Your Business Stands
Get Your Digital Footprint and Reputation Audit
Results that make a difference
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8x Return on investmentLearn More“Awesome Home Services wouldn’t be where it is today without a partner like Scorpion. They don’t just run campaigns, they become part of your team and ensure everything drives real business results.” -
Learn More“Everybody on the Scorpion team has risen to that challenge — getting out our message about how we’re helping patients during COVID-19, changing things on our website to reflect that message, etc., and the changes usually happen within 24 hours. Their responsiveness has been critical.” -
20% Increase in revenue year-over-yearLearn More“We’ve seen a dramatic increase in volume and quality of cases we attract with Scorpion. They have delivered everything they promised and more.” -
Learn More"Everything is customizable. It's not cookie cutter packages. They really dive deep and really figure out what's gonna be the best fit and the best solution for each franchise." -
31% Overall revenue increaseLearn More“Most vendors cost you money. With Scorpion, they’ve made us money…If I could go back in time to when they started sending me mailers, I would sign up sooner.” -
Learn More“You’ve helped us become the largest family law firm outside of Atlanta—there’s rarely a large case in which we don’t have a hand.” -
7x Growth in keyword rankingLearn More"Things are working when we see our rankings going up in geographical areas that we're targeting. Scorpion's been the best choice for us." -
Learn More"The key difference with Scorpion is they talk about the future. Educating us on where the franchise industry is going and where we need to be."
What's included in your free audit:
- Search rankings across the terms customers actually use, including high-intent keywords your business may not be showing up for.
- A side-by-side competitor comparison using real search traffic data from your competitors in your market.
- A reputation breakdown across Google, Yelp, and other platforms, including how your ratings and review sentiment compare to competitors.
- The gaps in your digital footprint, from listing accuracy to technical search factors, and where the biggest opportunities are.
- A prioritized action plan built for your business and your market, not a generic checklist.
Why are my digital footprint and reputation important?
Your digital footprint is the complete picture of how your business exists online. It includes your search rankings, your business listings across directories, your Google Business Profile, and the signals that AI search tools use to recommend businesses to consumers searching for help nearby.
Your digital reputation is what people find when they research your business online, including your reviews, your ratings across platforms, and the sentiment behind what people say about your work. Together, your digital footprint and reputation determine whether potential customers call your business or call a competitor.
Request your free audit and know exactly where your business stands.
Frequently Asked Questions
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Scorpion's Digital Footprint and Reputation Audit is delivered to your inbox within minutes of requesting it. There's no call required to receive the report. Once you have it, you can review it on your own or schedule a call with a Scorpion home services marketing expert to walk through the findings.
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A digital footprint covers where your business exists online, your rankings, listings, and presence across channels. A digital reputation covers what customers find when they search, your reviews, ratings, and the overall impression your business makes. Both affect whether a customer calls your business or a competitor's, which is why Scorpion’s audit looks at them together rather than in isolation.
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This is one of the most common questions home services businesses are asking. When a homeowner asks an AI assistant for a recommendation, the AI pulls from different signals than traditional search engines. Many businesses that rank well on Google have a 0% AI mention rate, meaning they're invisible to customers using AI tools for recommendations. Scorpion’s Digital Footprint Audit includes an AI visibility analysis so your business knows exactly where it stands across both traditional and AI-powered search.
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Most home services business owners assume they appear in local search results, but the reality depends on dozens of factors including keyword rankings, Google Business Profile optimization, listing accuracy across directories, and more. Scorpion’s Digital Footprint Audit checks all of those factors and shows you exactly which searches your business appears for and which ones it's missing.
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Scorpion’s digital reputation audit analyzes your business's reviews across platforms like Google and Yelp, the sentiment behind what customers are saying, how ratings compare to competitors in the same market, and how your reputation performs against industry benchmarks. It goes beyond a star rating to show what customers actually say and how that influences whether new customers choose to call.
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A home services business's digital footprint is the complete picture of how it appears online. It includes the business's website, local search rankings, Google Business Profile, directory listings across sites like Yelp and Angi, social media presence, and the data that AI assistants use to recommend businesses to customers. A strong digital footprint means the business shows up consistently and accurately wherever customers are searching, whether that's Google, AI tools, or voice assistants.
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