Back to Top
Lead Management

What Is a Missed Call Worth?

Published Feb 03, 2026

For local businesses, a missed call might seem like a small thing with everything they have to handle in a day. But every time the phone rings and no one picks up, there’s a (good) chance someone else earns the business instead.

The Cost of the Status Quo

Missed calls aren’t rare. They’re routine. Whether you’re running a law firm, a plumbing business, or pest control company, the story’s often the same:

  • Calls go unanswered during busy hours or after closing time

  • Follow-ups are delayed or inconsistent

  • Staff are stretched thin, juggling appointments, admin, and intake

  • Leads slip through the cracks

At Winters & Chidester, a small criminal defense firm in Texas, the partners were answering their own phones around the clock, and still missing potential clients. “It’s just James and me. We answer our own phone day and night, and we still miss calls,” said partner Veronica Chidester.

At PlumbRite, a family-owned plumbing company in Nebraska, missed calls used to mean missed revenue. Leads went cold before the team could respond, and marketing efforts weren’t being tracked effectively.

And at the Law Offices of Vic Feazell, a well-established personal injury firm, responding quickly wasn’t always fast enough. “By the time we called back, some people had already hired another attorney,” shared the intake team.

What Changes with Convert

Scorpion Convert steps in where human capacity runs out. Whether it’s answering the call in real-time with Voice Assistant or texting back instantly through Messaging Assistant, Convert ensures that every missed call gets a prompt response. It also replies instantly to form fills and messages with a natural, helpful conversation. It gathers job or case details, qualifies the lead, and passes it straight to your team so nothing gets lost and no time is wasted.

No added staff. No chasing cold leads. Just more booked business.

Real Results from Real Businesses

Winters & Chidester (Criminal Defense Law Firm):

  • 47% increase in booking rate

  • 100+ inbound conversations handled automatically and without delay

  • “Convert gives us peace of mind that we’re not dropping the ball.” — Veronica Chidester

Law Offices of Vic Feazell (Personal Injury Law Firm):

  • 43% of qualified leads booked automatically

  • Contracts going out as fast as 15 minutes after intake

  • “Before Convert, we could call someone back in 30 seconds and the client had already moved on. Now, Convert locks them in before that happens.” — Jonathan Zemek

PlumbRite (Plumbing Business):

  • 60 new jobs in one month from missed-call follow-ups

  • Average of $57K per month from calls that would have been missed

  • “Even one booked job pays for it. Convert’s been a game changer.” — Matt Simet

Across industries, businesses using Convert are seeing faster follow-up, stronger client engagement, and more revenue, freeing up time to focus on their clients.

So, What Is a Missed Call Worth?

Sometimes it's one case. Sometimes it's dozens of booked jobs over a few weeks. Either way, it’s time, trust, and revenue you don’t get back.

Scorpion Convert makes sure you stop losing those opportunities and start converting them.

Your Marketing Needs a Spark This is it.
Learn How