When it comes to local search success, staying ahead of Google’s updates is critical—especially if you’re running Local Services Ads (LSAs). Recently, Google has implemented a new requirement for advertisers: all LSA accounts must be linked to a verified and affiliated Google Business Profile (GBP). Missing this crucial step could pause your ad campaigns, directly impacting your ability to generate leads.
Why Is This Update Important?
Google’s latest change ensures that only verified businesses with complete profiles are displayed in LSA results. Linking your GBP is not just about compliance; it strengthens your local online visibility and credibility. Without this connection, your LSA campaigns could be suspended, halting ad delivery and lead generation.
How to Link Your Google Business Profile
To maintain uninterrupted service and maximize your ad visibility, follow these simple steps:
- Provide your GBP email: Share the email you use to manage your Google Business Profile with your Scorpion account manager.
- Accept the Google Ads invitation: Check your inbox for an email titled, “Accept your invitation to access a Google Ads account.” Accept the invitation to link your GBP to your LSA profile.
- Follow up with Scorpion: Complete any additional steps provided by your Scorpion team to finalize the process.
Key Deadlines to Note
To avoid service interruptions, ensure your GBP is linked by Wednesday, Feb. 5. We recommend completing these steps as soon as possible to allow for processing time.
Why Linking Your GBP Matters
Your GBP serves as a critical foundation for your LSAs, helping ensure:
- Uninterrupted ad delivery: Keeps your ads live and visible to local searchers.
- Improved lead generation: Drives high-quality leads from your target audience.
- Compliance with Google standards: Ensures your campaigns adhere to best practices.
Need Help?
Navigating Google’s updates can be challenging, but you don’t have to go it alone. At Scorpion, we’re here to ensure your campaigns remain compliant and successful. If you have questions or need personalized support, reach out to your account manager or contact our team.