Local businesses depend on Google Local Services Ads (LSA) to drive high-intent calls, messages and bookings, but managing lead quality can be time-consuming. Quality AI takes that off your plate by automatically submitting lead-quality feedback to Google every hour, 24/7. The result? Faster credits on low-quality leads (when Google approves), better leads over time, and zero delays in backend processing.
What Is Quality AI?
Quality AI is the built-in “quality control” for your LSA campaigns.
These newest upgrades introduce two core enhancements:
1. Automated feedback engine: Quality AI evaluates and qualifies leads as poor-quality, scheduled services, or newly qualified leads and submits a lead status update to Google in near real-time.
2. Expanded positive-feedback logic: Quality AI adds the “Qualified” status and now recognizes Scheduled, Won, and Consultation leads, giving Google a clearer view of your most valuable outcomes.
Before vs. Now
Before:
Only poor-quality and scheduled services leads were reported to Google and missed leads-quality updates piled up in an ever-growing backlog.
Now:
Quality AI automatically submits lead feedback to Google every hour, around the clock. Google receives status updates that assess lead quality, including poor-quality leads, scheduled services, and newly qualified leads. The system also captures the full range of scheduled outcomes: Scheduled, Won, and Consultation. Credits are applied to your account within minutes and at launch, the entire backlog dating back to January 2025 was cleared.
Why This Matters to Your Business
Get credits back sooner
Poor-quality leads are flagged in near-real-time, so refunds hit days faster.
Get better leads over time
Hourly feedback tells Google which leads you want, and which ones you don’t.
No missed opportunities
Hourly updates help capture eligible credits and improve campaign performance over time
Scale with confidence
Whether you have one location or 100, the hourly API keeps performance consistent across every account.
How Quality AI Works
Automated Feedback Engine
- Runs 24/7, submitting feedback every hour.
- Syncs directly with Google’s API for faster processing.
Expanded Positive-Feedback Logic
- Adds the “Qualified” status to signal leads our AI has identified as high quality, even if they haven’t been marked as scheduled yet.
- Thanks to new automation, our team now updates scheduled services leads daily, ensuring high-value jobs are recognized faster and more consistently in your LSA profile
Turn Lead Quality Into Revenue with RevenueMAX
Quality AI is part of RevenueMAX, a complete collection of digital marketing solutions built for local businesses. By pairing automated LSA feedback with RevenueMAX’s data-driven ad management, you double down on what’s working and invest in the leads that drive real revenue. See what that means for your home services business or law firm.
Ready to see Quality AI in action? Contact Scorpion today and start turning every lead (good or bad) into growth.
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