Google Simplifies Trust: Here’s Why That’s Big for Your Business
Google is rolling out a major change in how Local Services Ads (LSAs) build consumer trust. Starting in October, all LSA trust badges (Google Guaranteed, Google Screened, and others) will merge into a single, simplified “Google Verified” checkmark. For businesses, this means less confusion and more instant credibility where it counts.
“Google’s move to streamline LSA badges into a single Google Verified checkmark is a smart, customer‑first update that simplifies the experience without compromising trust. Having worked with LSAs since 2019, I’ve seen how visual cues drive consumer decisions, and this change brings clarity and consistency where it counts most, on the LSA profile.”
— Caitlin Dapello, Senior Product Manager, Scorpion
Why This Update Works in Your Favor
- Trust, Made Simpler: The single badge signals verified, trustworthy businesses, making it easier for potential clients to choose you over a competitor.
- Consistency = Leads: Unified visuals help your listing stand out, boosting engagement and conversions.
- Scorpion’s Advantage: We’ve been helping businesses win with LSAs since 2018. We know how to turn verification into visibility.
We Handle the Verification, You Get the Calls
Scorpion makes it seamless to earn and display the new badge. From background checks to profile optimization, our experts manage the process and ensure your LSA presence meets every requirement.
Tech-Driven Marketing That Turns Trust into Revenue
With solutions like Quality AI and RevenueMAX, Scorpion does more than verify your status. We maximize it. You’ll know which ads work, where your best leads come from, and how to continuously improve your LSA performance.
What You’ll See with Scorpion:
- More Qualified Leads: Trust badges directly impact which listings get attention.
- Increased Lead Volume: Clear, trusted profiles convert more often, and more easily.
- Higher ROI: Scorpion’s intelligent marketing platform ensures every LSA dollar goes further.
Be the First Choice, Not Just an Option
The Google Verified badge is the new standard. When paired with Scorpion’s AI tech and strategy, it becomes a powerful growth lever for your business. You get found. You get chosen. You grow revenue. No guesswork required. Get started today.
