Since launching in 2019, Google’s Local Services Ads (LSAs)—sometimes referred to as Google home services ads for plumbing, HVAC, electrical work, and other home services—have become a game-changer for attracting new customers. These ads appear at the very top of Google’s search results, showcasing crucial details like your business name, average rating, and the total number of reviews.
This prime placement is a big advantage for home services businesses. Instead of paying for clicks, you pay only for leads that reach out to you, making Local Services Ads a cost-effective way to connect with potential customers.
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The New Booking Feature
Recently, Google introduced a booking feature that takes convenience to the next level. Now, when someone sees your Google home services ad, they can not only call you but also book an appointment on the spot.
Google has partnered with Scorpion to make this available, so if you’re ready to give your customers a seamless way to schedule time with you, here’s what you need to know.
How It Works
- Fast Scheduling: With the booking feature turned on, users can see your availability and choose a slot for services.
- Streamlined Process: Everything happens right within your Local Services Ad, meaning fewer lost leads and quicker conversions.
- Integration: This feature connects with your CRM, so your schedule updates automatically without you having to manually track anything.
Google Guaranteed: What It Means for Home Services Businesses
To use the booking feature, your company must become Google Guaranteed. That means completing a background check and verification process to show prospective customers that your business meets Google’s high standards. This badge builds trust with homeowners who need a reliable provider fast—an important selling point for services like emergency plumbing or heating repairs.
Scorpion can help with this. If you’re not yet Google Guaranteed, Scorpion will guide you through the process, typically taking 45–60 days. Once you have that badge, you can activate the booking feature.
Expert Insights with Scorpion’s VP of Advertising Product Strategy, Daylen Farkas
What makes the booking feature so helpful for home services businesses?
Daylen: Many of our clients used to track job flow mainly by phone call volume, but there’s always some drop-off when people hesitate to call. Now, customers can book instantly, which means more appointments and more revenue. It’s all about making it simple for people to get the help they need.
What sets Scorpion’s booking approach apart?
Daylen: We’re one of the first agencies to offer this booking feature for Google home services ads, and we tie it directly into our clients’ marketing platform. We manage the entire process—ads, budgets, and tracking—so we can monitor how many jobs are coming from the booking feature and can manage or adjust spend as needed.
Why Now?
For plumbers, electricians, HVAC professionals, and other home services providers, the online competition is fiercer than ever. Google home services ads keep you front-and-center for local homeowners searching for help. Adding the booking feature is like putting a “Book Now” button on the top of the Google search page—customers can take action without ever leaving the search results.
Getting Started: Booking with Google Home Services Ads
- Begin the Google Guaranteed process if you haven’t already.
- Connect with Scorpion to turn on the booking feature and manage your Local Services Ads.
- Watch your leads turn into booked jobs without ever picking up the phone.
Have questions? Give Scorpion a call at (866) 622-5648 or click here to learn more about how we can help your business succeed with Google home services ads.
