Onit Roofing

Onit Roofing is a family-owned roofing company based in Katy, Texas. After years of investing in digital marketing that didn’t deliver, co-owner Josh Dill had had enough. The company was spending money on paid advertising but was seeing little return. Search Engine Optimization (SEO) traffic wasn’t bringing in the right kind of jobs. And worse, there was no clear way to tell which marketing dollars were working and which were being wasted. Josh didn’t want a partner who would just throw more money at the problem. He wanted results.

“We knew there had to be a better way,” said Dill. “We just needed a partner who could help us find it.”

Now, over a year later, and with Scorpion’s RevenueMAX system behind them, they’ve beaten revenue goals, lowered costs, increased visibility, and consistently outpaced their lead targets without compromising how they do business.

The Challenges

Josh came to Scorpion with one big priority: Get more of the right roofing jobs without wasting money. Onit was generating leads, but most were too far outside their service area, and others were simply not profitable.

The real issue? Josh couldn’t see what was driving results and what wasn’t. He had no way of knowing if they were overspending on underperforming channels or missing better opportunities elsewhere. And with storms hitting different parts of Texas at different times, the company needed a solution that could pivot quickly.

Onit also built their original website in-house, and while they liked the design, it wasn’t performing the way it needed to. “I had a hard time letting go,” Josh said. “But we were stuck.

Scorpion implemented a performance-focused strategy built around RevenueMAX, which connects Onit’s marketing campaigns directly to jobs and revenue.

The team transitioned Onit’s paid strategy to focus on Local Services Ads, which prioritized jobs in their target zip codes and helped cut costs on unqualified leads. They rebuilt Onit’s website and optimized it for local SEO to attract higher-value organic traffic. And using RevenueMAX’s attribution tools, Scorpion was able to track exactly which channels and keywords were leading to actual booked jobs, not just forms or calls.

The Results

In their first year with Scorpion, Onit Roofing saw a 113% increase in qualified leads and a 63% drop in cost per lead. Website traffic grew 18% year-over-year, and their average keyword rankings climbed into the top 10 for core roofing terms in key markets.

Most importantly, they beat their 2024 revenue goal and are now consistently exceeding monthly lead targets by 65%. With full visibility into performance, smarter budget allocation, and a team that adapts fast, Onit turned its marketing from a guessing game into a revenue growth engine.

“We’re small. This is our livelihood,” said Dill, “We want to know what’s being said in our ads, where our leads are coming from, and what’s working. Scorpion helped us get visibility and control and made our budget work harder.”

What’s Next

Onit Roofing is continuing to fine-tune its strategy with Scorpion. That includes improving visibility in high-value areas, narrowing in on more profitable job types, and staying agile during storm and hail seasons.

With a system that consistently delivers higher-quality leads at lower costs, Onit is now focused on scaling its team to meet growing demand.

Why It Worked

Scorpion didn’t just deliver more leads; they helped Onit focus on the right ones. With RevenueMAX, the team gained an AI-powered, more efficient approach to digital marketing, aligned with how their business actually operates. From lowering ad costs to improving lead quality, Onit finally got a strategy that supports how they want to grow: sustainably, transparently, and with purpose.

Ready to Get More of the Right Roofing Jobs?

If you’re tired of low-quality leads or unprofitable jobs, let’s change that. Scorpion’s RevenueMAX is built to help roofing businesses lower costs, improve lead quality, and grow revenue.

Book time with Scorpion today.