Overview
Levco Oil & Propane (Levco) is a third-generation family business in Connecticut. Since 1980, Levco has been providing reliable fuel delivery and HVAC services to homes and businesses in the region. Led by President Jeff Levene and Vice Presidents Rob Talcott and Scott Levene, Levco has built its reputation on trust, reliability, and long-term relationships with customers and partners.
Before partnering with Scorpion in 2023, Levco relied heavily on direct mail and had only a modest digital presence. Their website and basic Google ads were in place, but they lacked a cohesive strategy to consistently generate leads and track results. Scott saw an opportunity to modernize their marketing approach and chose Scorpion for their ability to provide transparency, expertise, and a full suite of digital services.
The Challenges
Levco faced several challenges before Scorpion, including:
Limited digital presence and inconsistent lead generation from online channels.
Difficulty measuring which marketing activities were driving meaningful results.
A need for a marketing partner who could provide strategy, execution, and data-driven insights while complementing Levco’s in-house efforts.
Scott needed a partner who could simplify marketing, give clear visibility into performance, and free him to focus on broader business growth.
Scorpion’s Approach
Scorpion developed a holistic marketing strategy for Levco, addressing the unique needs of both HVAC and home oil delivery customers. Scorpion managed strategy, campaigns, and reporting end-to-end, driving consistent, sustainable growth and stronger online visibility while keeping Levco informed and confident in their results.
Key actions included:
Targeted campaigns: Running marketing for both fuel and delivery customers, as well as HVAC.
Improved search visibility: Strengthening organic search through SEO improvements and content optimization.
Paid ads that work: Running and tracking paid campaigns with clear cost-per-lead visibility.
PR and media coverage: Managing ongoing PR outreach to secure backlinks and media features that support organic growth.
Video content: Produced professional videos from start to finish. Scott said he wishes they could do one every year.
Clear performance reporting: Shared results in a dashboard while Scorpion analyzes data and suggests improvements.
Dedicated marketing team: Levco’s dedicated Scorpion team reviews performance, meets regularly with Scott to discuss results, and adjusts the marketing plan and tactics to keep growth consistent and sustainable.
This partnership allows Levco to focus on sales and customer relationships while Scorpion manages the marketing strategy, execution, and optimization.
"The best part about working with Scorpion is the visibility it gives me. I can see exactly where our leads are coming from and focus on growing the business instead of stressing over marketing."
Scott Levene Vice President, Levco Oil & Propane
The Results
Since partnering with Scorpion, Levco has seen meaningful improvements in marketing performance, business operations, and profit, as well as:
Significant growth in organic website traffic and search term rankings.
Better visibility into paid channel performance and lead sources.
Consistent brand presence and messaging across all platforms.
Confidence to invest in future staff and operational improvements.
"I’ve been very impressed by the team at Scorpion. The dashboard makes it simple to understand performance, and the PR work behind the scenes just runs itself. We see growth without having to manage every detail." – Scott Levene
What’s Next
With a strong foundation in digital marketing, thanks to their partnership with Scorpion, Levco plans to continue expanding its HVAC service offerings while maintaining its core fuel delivery business. The team is preparing to grow staff and streamline processes, allowing leadership to focus on strategic business development rather than day-to-day marketing execution.
