Overview

In Southern California’s competitive plumbing market, local companies must compete with national brands for visibility, service calls, and customer trust. That’s the situation JC Plumbing found themselves in when deciding who to trust with their marketing needs.

Before partnering with Scorpion, owner Jack Havlichek described their marketing as unpredictable.

“There were days we’d have to unplug the phone and plug it back in just to make sure the thing was working,” Jack says.

Since implementing Scorpion’s RevenueMAX, JC Plumbing gained clear visibility into which campaigns not only generate calls but, more importantly, lead to booked jobs and revenue. What once felt uncertain is now measurable, scalable, and repeatable.

The Challenges

JC Plumbing needed more than a professional website. They needed consistent demand and proof that their marketing investment was producing real returns.

Key challenges included:

Limited clarity into which channels were driving revenue
Inconsistent call volume
Difficulty standing out against large national brands
Limited time to manage marketing internally

Jack wanted (and needed) to focus on running his business, not analyzing campaign data or second-guessing budget decisions.

Scorpion’s Approach

Scorpion rebuilt JC Plumbing’s digital foundation, focusing on revenue, not just leads.

The strategy included:

A conversion-focused website built to book more jobs
Expanded organic search visibility in competitive local markets
Ongoing optimization to strengthen rankings against national competitors
Implementation of RevenueMAX to double down on what’s driving booked jobs and revenue in real time

With RevenueMAX in place, JC Plumbing could see which campaigns were driving high-value jobs and which were underperforming. Budget decisions were made automatically based on revenue contribution, not just traffic or lead volume.

As Jack puts it, “If you’re not integrating AI into your marketing program, you’re just going to absolutely get left in the dust.”

The Results

Since overhauling their marketing strategy with Scorpion, JC Plumbing has seen it in the numbers that count:

10x average return on marketing investment
27% increase in total revenue
9% increase in average job value
26% increase in phone calls
2x website traffic

The improvement in average job value shows how RevenueMAX is investing in what’s driving what matters, leading to stronger customer acquisition and higher-value work.

"Before Scorpion, we’d have to check if our phones were working. Now, I can focus on serving clients while the leads come in."

Jack Havlichek Owner, JC Plumbing

What’s Next

With consistent performance and real-time revenue insight, JC Plumbing continues to strengthen its position in the Southern California market.

Marketing decisions are now guided by clear attribution data, allowing the company to win against national brands while maintaining budget discipline.

“Because Scorpion’s our marketing partner, I can focus on what is most important, and that’s servicing our clients,” Jack says.

Ready to compete (and win) against the biggest names in your market? Let’s talk.