Faith Electric Group

When Walter Herrera, owner of Faith Electric Group, looked at his business’s growth trajectory, something wasn’t adding up. “We were very concerned,” he said. “Phones weren’t ringing. We didn’t feel like our online presence was quite there. We knew we had to do something.”

But he wasn’t just looking for another vendor; he wanted a true partner who could drive results. That search led Walter to Scorpion, and in his words, “It’s the best decision we made.”

The Challenge

Faith Electric had worked with multiple marketing companies in the past, but the results were inconsistent. Despite investing in digital marketing, the business wasn’t getting the call volume or online visibility needed to grow. Inconsistent lead flow, lack of transparent reporting of marketing performance, and lackluster results made it impossible for Walter to confidently know what was actually driving business.

Walter knew that to scale the business, he needed to understand where his current customers were coming from, which channels were worth investing in, and how to book more jobs consistently.

The Partnership

Scorpion built a strategy around both paid advertising and organic search, with a focus on generating qualified leads in Faith Electric's service area. The team worked to align ad spend with the highest-converting channels, built out a website designed to convert local traffic into booked jobs, and gave Walter a single dashboard to track performance across all efforts in one place.

The transparency that came with that dashboard meant Walter could quickly see which campaigns were producing results and where to put more investment. Decisions that used to require guesswork now had data behind them.

“Everybody’s there to help,” Walter shared. “If we have a question, they immediately answer. It’s wonderful to have that kind of clear communication.”

The Results

Since becoming a Scorpion client, Faith Electric has seen dramatic improvements, including:

• 7x return on its investment with Scorpion

• 78% increase in revenue year-over-year

• 5.5x return on advertising spend

• 70% decrease in cost per lead

For Walter and his team, those results represent more customers they’ve been able to help and sustainable growth for his business.

Ready to see what consistent lead flow looks like for your business?

Whether you're trying to fix a broken marketing strategy or scale an already successful one, Scorpion can help. Learn more today.