Coastal Lawn and Pest

Coastal Lawn and Pest operates in Florida’s competitive lawn care and pest control market, where recurring revenue and route density are critical to long-term success.

When they partnered with Scorpion, they were looking for more than increased visibility. They wanted clearer insight into what was driving revenue and how to strengthen recurring services across both lawn care and pest control.

Since implementing Scorpion’s RevenueMAX, Coastal has achieved a 31% increase in revenue and significantly improved marketing performance across channels.

The Challenges

Before partnering with Scorpion, Coastal had strong word-of-mouth business and local presence, but lacked the data needed to measure true marketing ROI.

They faced:

• Limited visibility into which campaigns were driving revenue.

• Inconsistent attribution between marketing and their CRM.

• Difficulty identifying where to invest to increase recurring revenue.

• The need to strengthen both lawn care and pest control service lines.

They were not simply looking for more leads. They needed better control over how marketing translated into recurring customers and long-term value.

Scorpion’s Approach

After partnering with Scorpion, they implemented RevenueMAX to align marketing strategy directly with revenue performance.

The strategy focused on:

• SEO improvements to strengthen rankings in competitive Florida markets.

• Website optimization designed to convert traffic into booked treatments.

• Integration with FieldRoutes CRM to provide visibility into which marketing channels drove the most profitable recurring services.

With RevenueMAX and CRM integration, Coastal could easily identify which campaigns generated booked services and recurring customers, not just calls or clicks. That insight allowed them to shift budget toward high-performing channels and reduce wasted spend.

The Results

Since implementing the strategy, Coastal has achieved:

• 31% overall revenue increase.

• 7x return on marketing investment.

• 11% increase in recurring residential revenue.

• Consistently exceeded monthly lead goals by more than 30%.

• 50% increase in top 10 keyword rankings.

• 29% increase in website traffic.

Rather than focusing solely on lead volume, the operation prioritized recurring revenue and long-term customer value across both service lines.

What’s Next

With clearer attribution and steady performance, Coastal continues refining service area targeting and expanding recurring revenue streams.

Marketing decisions are now guided by campaign-level revenue data, allowing the company to invest with confidence and maintain strong performance in a competitive market.

Why It Worked

At Scorpion, we understand that lawn care and pest control businesses depend on booking and retaining recurring customers, not one-time jobs. By integrating RevenueMAX with FieldRoutes, Coastal connected marketing activity directly to booked services and revenue contribution by service line.

Instead of guessing which campaigns were working, they relied on clear performance data to guide investment decisions and strengthen long-term profitability.

Let’s talk about how Scorpion can help you reach the results you’re aiming for.