Bugtime Termite and Pest Control

Bugtime Termite and Pest Control, a Texas-based pest control provider, needed a smarter way to support their fast-growing service areas. After juggling manual spreadsheets and inconsistent ad reporting, they partnered with Scorpion in mid-2024 and quickly found the clarity and momentum they had previously lacked.

Challenges Before Scorpion

Before partnering with Scorpion, Bugtime’s marketing was disconnected and difficult to manage.

“Before Scorpion, marketing was a patchwork of different tools. We’d piece together spreadsheets, reports from FieldRoutes, and Google Ads to understand what was working, but it was all manual.” - Fran McCullah, Bugtime Termite and Pest Control

Door-to-door marketing was reliable but limited. Social media lacked structure. And despite having a local storefront selling professional-grade pest control products to DIY customers, Bugtime didn’t have a strategy to drive online visibility or educate customers about all their service options.

Bugtime chose Scorpion because of the integration with FieldRoutes, the software they were already using to manage their business. This integration gave them automatic lead tracking, clean reporting, and true visibility into what was (and wasn’t) driving revenue.

With RevenueMAX, Scorpion’s digital marketing and AI-driven technology solution, Bugtime could finally focus on what mattered most: not just generating more leads, but achieving better quality leads that actually turned into booked treatments and revenue.

With Scorpion doing the heavy lifting, smarter decisions happened faster and automatically:

• Knowing which ads, keywords, and platforms were paying off.

• Cutting what wasn’t working without second-guessing.

• Running one strategy for both service bookings and in-store sales.

Not using FieldRoutes? No problem. Scorpion integrates with many other CRM and FSM solutions, ensuring that no matter what tools you use, your data remains connected and actionable.

The Results: Leads, Revenue, and Momentum

Since partnering with Scorpion, Bugtime has seen major improvements in marketing performance. They’re exceeding lead goals, improving lead quality, and driving consistent revenue growth. Together, with Scorpion, they were able to:

• Maximize Every Marketing Dollar: Up 5% in year-over-year revenue with a 10x ROI on marketing investment.

• Never Miss an Opportunity: Averaging 62% more leads than their monthly goal.

• Get More of the Right Customer: 38% revenue growth in a key neighborhood, helping them saturate that route, and prove target marketing effectiveness.

Improved online visibility has also supported their door-to-door efforts, making outreach more efficient and homeowners more receptive. Thanks to the deeper insight and better data Scorpion provides, the team is now building a full-funnel strategy that supports both in-store DIY purchases and full-service bookings.

What’s Next

Bugtime isn’t slowing down. They’re focused on expanding their reach across platforms like LinkedIn, Facebook, and YouTube, building out a content calendar, and exploring high-intent local channels like Nextdoor and Ring. They’re also looking into financing options for high-ticket services and leveraging their exclusion work as a new marketing angle.

“We’re expanding fast, and we want to stay proactive. Now we have the data and tools to do that.” - Fran McCullah, Bugtime Termite and Pest Control

Ready to see similar growth? Let’s talk.