Overview
In 2017, after years of running a home services business for someone else, Ben Laury partnered with his son, TJ, and son-in-law, Stanley, to launch his own business, Ben’s ProServ. Built on the principles of trust, integrity, and quality service, their vision is simple: provide reliable electrical, plumbing, and HVAC services throughout South Jersey while keeping the customer experience at the center of everything they do.
From the start, they needed a marketing partner who could help them consistently get in front of the right customers and bring in the kinds of jobs that drive measurable growth.
Since partnering with Scorpion, Ben’s ProServ has done exactly that: grown revenue, expanded high-value services, and stayed true to the customer-first approach that has defined their business from day one.
The Challenges
Even with decades of industry experience, the Laury family faced the challenges that come with starting a new business:
Building a consistent customer base in a competitive region.
Turning demand for electrical, plumbing, and HVAC services into sustainable revenue.
Understanding which marketing efforts were driving new jobs and revenue.
They wanted more than a vendor who just runs ads. They needed a partner who could align a tailored marketing strategy with their business goals, deliver sustainable results, and give them the confidence to grow. And Scorpion did just that.
“We’ve been with Scorpion for years, and what stands out is the consistency. Month after month, we know the marketing is working because we see it in the numbers. Jobs are coming in, installs are up, and we’re able to keep investing in the business.”
TJ Laury President and CEO of Ben’s ProServ, Ben's ProServ
Scorpion's Approach
Scorpion partnered with Ben’s ProServ from day one to create a performance-driven marketing strategy built around RevenueMAX. The approach included:
Building campaigns that prioritized high-value services, like whole HVAC system installs.
Aligning paid and organic strategies to consistently capture local demand.
Providing clear reporting that tied marketing spend to jobs, installs, and revenue growth.
As their results continued to improve, Ben’s ProServ transformed from a family-owned startup into a leader in the competitive South Jersey market. They knew their marketing was in good hands, giving them the freedom to invest further in technicians, service offerings, and the systems needed to scale their business.
Since partnering with Scorpion, Ben’s ProServ has achieved consistent, measurable growth:
10% revenue increase year-over-year.
5% increase in average job value.
3x the number of whole HVAC system installs and changeouts.
15x average monthly ROI.
“We’ve been with Scorpion for years, and what stands out is the consistency,” said TJ Laury, President and CEO of Ben’s ProServ. “Month after month, we know the marketing is working because we see it in the numbers. Jobs are coming in, installs are up, and we’re able to keep investing in the business.”
What's Next
With reliable marketing performance in place, Ben’s ProServ is expanding high-value services, investing in certified technicians, and strengthening operational processes. This allows them to serve more homes and commercial properties while keeping their commitment to customer-first service.
Ready to Build a Stronger Marketing Foundation?
Like Ben’s ProServ, many home services businesses know their trades inside and out but struggle to have a deep understanding of marketing. Scorpion helps businesses like yours eliminate the guesswork and focus on the right jobs to drive consistent, measurable growth. If you want predictable results and a marketing partner who customizes a strategy specific to your business goals, Scorpion can help.
