Google Maps has gone from being a resource for finding basic information (like a business’ address, phone number, and hours of operation) to a resource that gives consumers a sneak peek of what it’s like to step inside a store, a restaurant, or an office location.
Today, we’re going to focus on Google Maps’ video feature, which was introduced in August 2017.
So, what’s the big deal about videos in Google Maps?
Pique potential customers’ curiosity
Show how your business stands out from competitors
Drive more visits and calls to your business
Who Can Post Videos on Google Maps?
Originally, the Google Maps video feature was only available to “Local Guides” (consumers who have signed up as regular content contributors for Google Maps) using Android devices, but now it’s available to everyone, including business owners and those using iOS devices.
If you, as a business owner, upload a video through your Google My Business dashboard, it can take up to 24 hours for the video to appear on your business’ Google Maps listing.
What Types of Videos Can Consumers & Businesses Post?
Consumers can take and post a 10-second video directly through the Google Maps app, or they can take a longer video and upload a 30 seconds clip.
Some of the more common types of videos posted include:
Mini-tours of business locations,
Videos showcasing the business’ products, and
Quick consumer reviews.
And that could mean more eyes on your business!
How to Benefit from Google Maps Videos
Consumer videos are a double-edged sword, as a positive videos can lead to more customers, while negative videos can turn customers away.
Which is why your business needs to be ready with a plan.
Here are 2 ways your business can create leverage from Google Maps videos:
1. Be video-ready.
Think about what customers will see at your business.
For example, will they see a clean, attractive entryway? Will they see signage that is relevant and up-to-date? Will they encounter a professional and well-groomed staff?
The more prepared you are, the more likely you are to get positive videos posted about your business.
2. Post videos that are engaging and helpful to potential customers.
By posting your own videos for your business, you:
- Give online users a better idea of what to expect when they visit or interact with your business (removing uncertainty that might have kept them from becoming new customers).
- Make your business listing more engaging. (People can’t help but click on a video!)
- Make your business stand out from others that don’t have videos in their listings.
- Balance out any negative videos, photos, or comments that have been posted about your business.
We understand how overwhelming it can be as a business owner to keep up with Google’s constant updates. Fortunately, Scorpion is here to help! We stay on top of the latest developments in digital marketing so we can help you stay competitive on the Internet.
Contact a member of our team to find out how you can improve your business’ online presence!