Google Maps serves as a valuable resource for both consumers and businesses. It helps consumers quickly find the information they need about a business, such as its location or hours of operation. For businesses, Google Maps gives them more exposure, helping attract new customers.
Now Google is adding video to the mix!
Last week, Google announced the addition of a new video posting feature on Google Maps. The feature is available to “Local Guides,” or consumers who have signed up as regular content contributors for Google Maps (such as those who regularly update business information and leave reviews).
For now, the new Google Maps video posting feature is only available on Android devices, and there is no word yet if this will expand to Apple devices or desktop computers. Google provided instructions for posting videos here. Local Guides can take a 10-second video directly through the Google Maps app, or they can add upload up to 30 seconds of an existing video.
So what types of videos will we start seeing on Google Maps? According to Google, there are tons of possibilities, including mini-tours of business locations, videos showcasing the business’ products, and even quick consumer reviews. And that could mean more eyes on your business!
How Does This Impact My Business & What Can I Do About It?
The idea of consumers posting videos about your business may delight or terrify you. It’s a double-edged sword, as a positive video can help generate more calls and foot traffic, while a negative video can turn potential customers away. This is why it’s important for your business to be prepared and proactive.
Here are a couple of tips to get you on the right track:
1. Be video-ready. Think about what customers are seeing at your business location. For example, you should always keep your front walkway, lobby, showroom, etc. clean and attractive, and see to it that any posted signage is always up-to-date. You should also ensure your staff are acting professional at all times to avoid any less-than-flattering videos being posted online on your Google Maps listings.
2. Become a Local Guide and post your own videos about your business. Google has not yet shared whether or not its Google Maps video feature will become available to business owners through the Google My Business dashboard (which links to their Google Maps profiles). However, you could record your own video and upload it to your business listing through your own personal Local Guides profile. (Sign up to be a Local Guide here.) If you do post videos, be careful not to post anything misleading, such as a video where you or an employee claim to be a customer.
This new video posting feature is just one of many recent updates Google has been rolling out. It made its live chat feature for GMB listings available for all U.S. and Brazilian businesses in July, and it launched its Questions & Answers feature for GMB in August.
We understand how overwhelming it can be as a business owner to keep up with Google’s constant updates. Fortunately, Scorpion is here to help! We stay on top of the latest developments in digital marketing so we can help you stay competitive on the Internet.
About the Author
Justin Schuoler is an Internet Marketing Manager at Scorpion. He develops long-term digital marketing strategies for clients in various industries to help them gain a competitive advantage and attract more business. Justin has worked in the Internet marketing industry for almost a decade and stays up-to-date on the latest trends by Google and Bing. When he is out of the office, he enjoys spending time with his fiancée, playing piano, and racing go-karts.