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Strategic Internet Marketing for Law Firms & Trial Lawyers from Senior Attorney Match Podcast


Peter Webb

In this episode, recorded at the 2020 AAJ Winter Convention in New Orleans, Peter C. Webb, SVP of Personal Injury explains Scorpion’s industry-leading Internet marketing for law firms that includes a focus on trial lawyers. Per Scorpion’s motto, “Building a Better Way,” Scorpion offers a 3 part approach to Internet marketing for its law firm clients: develop strategy, design content, and implement upon the strategy. According to Peter, the attention span for an individual searching for a PI attorney online is as low as 2-4 seconds. Scorpion understands that websites and social media channels for today’s trial lawyers must clearly portray why they are the best attorney choice for injured clients searching the Internet for representation.

In the podcast, Peter describes 2 success stories. First, involving a mid-size, Houston-based PI firm for whom a collaborative digital marketing campaign helped increase the firm’s verdicts and settlements by several hundred million dollars over a 7-year span spearheaded by Scorpion. Second, involving a boutique plaintiff practice that needed to supplement their predominantly peer-based referrals by generating more cases directly. Within three months, they had already obtained a 7-figure new case, along with several dozen smaller accident and injury claims. Regarding Senior Attorneys, Peter describes the “match made in heaven” that the combination of younger, growing law firms with the experience, track record, and legacy that Senior Attorneys presents to injured clients. Peter also encourages more Senior Attorneys to consider Scorpion for their Internet marketing needs because clients need to get the representation that they deserve. As Peter states: “It’s your job and duty to make sure you show up so they get the representation. That can’t happen if the Senior Attorneys aren’t standing up and making sure that they can be found.”