Alex Hunt has spent over a decade building one of the Houston area's leading family law firms. But for years, he was making growth decisions with only half the picture.
Hunt Law Firm is a well-established family law firm founded by Alex Hunt in Katy, TX. The firm now has four locations across the greater Houston area, with eight attorneys.
Hunt Law has been a Scorpion client for over a decade, and began using Clio Manage to manage its operations in 2019. Alex switched from his previous practice management software to Clio specifically for its reporting capabilities. He wanted data that could be put to work, not just reviewed. With insights from Scorpion and Clio on their own, he felt he had a good understanding of the firm’s data.
Scorpion became Clio's Sole Preferred Marketing Services Partner in 2025, and following that partnership, launched an integration that made Alex realize he’d been missing the complete picture.
The Challenges
Scorpion had the marketing picture, and Clio had the firm performance picture. Alex could look at both, but he couldn't see them directly together. Decisions about which campaigns to fund, which practice areas to grow, and where to put resources were being made on instinct as much as data, because there was no single view that connected marketing spend to actual signed cases.
Scorpion’s Approach
With the integration in place, Scorpion marketing data and Clio Manage performance data now appear side by side in a single view. For the first time, Alex could see how campaigns connected directly to signed cases and revenue.
The integration changed how Alex evaluated where to invest. When reviewing estate and probate planning, he could finally see whether the practice area was generating enough return to justify the spend. As he put it, he needed to know if "the juice was worth the squeeze."
Alex had a good relationship with his account manager and trusted her recommendations. The integration deepened that trust. He knew his account manager was looking at operations and marketing together, allowing her to make more educated recommendations specific to his firm's needs. For Alex, that meant less second-guessing and more confidence in the decisions he was making for the firm.
The Results
Since launching the integration, the firm's numbers have shifted in every direction that matters:
15x return on investment
25% increase in revenue
15% increase in average case value
Nearly 2x the number of monthly leads
With marketing and operations data in one view, Scorpion could make recommendations and automatically optimize campaigns in real time, and the firm's performance reflected it.
"There's information in there that I can use to help drive marketing decisions that I wouldn't have ordinarily even considered," Alex Hunt Managing Attorney of Hunt Law Firm.
Looking Ahead
Alex knows where he wants to take the firm. With a clear view of which practice areas are performing and where leads are coming from, he can make deliberate decisions about where to grow, when to add attorneys, and where to keep investing.
Whether you're already using Clio or just getting started, Scorpion can help you connect your marketing and firm data to make better decisions.
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