Do I have to support my wife after divorce?
How do I get full custody?
What is wasteful dissipation of marital assets?
These are just a few of the questions potential clients are typing into Google every day. If your firm is creating helpful blogs, videos, or FAQs that answer these questions, you're already turning casual searchers into qualified leads. That’s the power of content marketing.
If you’re not creating this kind of content, your competitors are—and they’re capturing the attention (and trust) of the people you want to serve.
What Counts as Legal Content Marketing?
Legal content marketing includes anything your firm creates to inform or educate potential clients:
- Blog posts and FAQs
- Service pages and videos
- Social posts and infographics
- Case studies or client alerts
- Podcasts, email newsletters, or sponsored advertorials
It lives on your website, your social platforms, and wherever your audience spends time online. Strong content meets people where they are—and positions you as a go-to resource before they even reach out.
The Three Essentials of Strong Divorce Content
1. Location
Google puts local content first. Make sure your blogs and service pages mention your city, region, or state so you show up in the right searches.
2. Helpfulness
The best content answers the exact questions people are already asking. Use tools like "People Also Ask" or your intake team's insights to guide what you create.
3. Quality
Keep it simple, proofread everything, and write like you're explaining the law to someone across the kitchen table. Helpful stories or examples go a long way.
Need tips? Read our guide to writing better legal content.
How Content Marketing Brings in Divorce Leads
By knitting together multiple marketing strategies, high-quality content is a traffic driver that converts interest into action.
- SEO: Google ranks pages that are relevant, trustworthy, and well-read. The higher a page is ranked, the more traffic it gets for that search. Target the right keywords and answer real questions to rise in the rankings. Learn how SEO helps law firms grow.
- Paid Advertising: Content works hand-in-hand with PPC. Whether you’re writing ads or creating landing pages, good content gives potential clients a reason to click and stay. See how PPC compares to organic.
- Thought Leadership: When your content consistently addresses people’s concerns, you start building trust. And trust is what gets a client to call.
- Visibility: Email newsletters, boosted social posts, and sponsored content put your name in front of people who haven’t picked up the phone yet—but will soon.
Every piece of content is a touchpoint. The more value you offer up front, the more likely someone is to choose you when it counts.
Looking for a smarter way to grow your practice? Let Scorpion help you build a content strategy that attracts the right divorce leads—and turns them into clients.
