Why Online Reviews Are Key to Your Law Firm's Success Posted by Peter Webb | 10.3.15 12:15pm

If you want your law firm to attract more leads, you need to establish credibility and trust among your potential clients. And one of the most effective ways to do this is through online review platforms that showcase what you’ve done for the people you’ve represented in the past.

Websites such as Yelp, Avvo, and Facebook are frequented by people searching for attorneys online. If your law firm doesn’t have a presence on these platforms (and others like it), you could be losing out on valuable cases. To effectively build your online reputation, keep the following points in mind.

There’s No Such Thing As Too Many Reviews

Believe it or not, having no online reviews can have the same effect as having a few bad ones. Think of it like your credit score. Without some sort of credit history, you’ll be hard-pressed to find any lender willing to give you a loan. The same is true of people looking for online reviews about your practice. If they can’t find any feedback from past clients, they’ll be far less likely to identify you as a credible lawyer they can trust with their case.

This can be a problem for lawyers just starting their practice – and even for seasoned attorneys who’ve simply never invested resources into building an online presence. However, it’s never too late – or too early – to start building a portfolio of online reviews. And we have a few tips to help you get the ball rolling:

How to Battle Bad Reviews

The battle of a bad review is one that all practicing lawyers will face at least once in their careers. It’s important to keep in mind that this is not a death sentence. When handled correctly, a bad review will be nothing more than a blip on the radar.

Tips for dealing with a negative review:

Online reputation management is an important aspect of any online marketing campaign, and it’s one we emphasize heavily at Scorpion.

For a more in-depth look at how to manage your law firm's online reviews, download this free guide.


Peter Webb is the Senior VP of Sales for Scorpion Design, LLC. He has been at the company since its inception and has more than a decade of experience helping law firms develop tailored marketing and business plans so they can better achieve the growth and case types they want. Peter has two daughters and spends time golfing, reading, BBQing, and cooking. He currently lives in Southern California, but he has also lived in the Midwest and British Columbia.