Jaffe, Hanle, Whisonant & Knight, P.C. Banner

Jaffe, Hanle, Whisonant & Knight, P.C. is a criminal defense firm in Birmingham, AL that handles complex federal and white-collar cases. After realizing word-of-mouth referrals would only carry them so far, the managing partners decided to invest in a marketing agency that could guarantee explosive growth.

  • Main Practice Area: Criminal Defense
  • Challenge: Attracting Clients Without Having to Chase Them
  • Location: Birmingham, AL
Mobile screenshots from jaffe hanle whisonant and knight's website

The Challenge

After nearly 20 years as a solo practitioner, Attorney Michael Patrick Hanle had worked with dozens of Internet marketing vendors. So when he joined Jaffe, Hanle, Whisonant & Knight, P.C. in 2015, the responsibility of overseeing the firm’s marketing naturally shifted to his purview.

But there was one problem…

Attorney Hanle wanted to focus on protecting the freedom of his clients, not chasing after new business for the firm.

So, Michael started looking for a full-fledged legal marketing agency ready to:

  • Deliver a steady stream of monthly leads to the firm.
  • Help the firm improve its retainment of high-value cases.
  • Take the burden of marketing off his shoulders so he could focus on practicing law.

“We were looking for ways to generate more cases, beyond word of mouth, so we took a leap of faith and signed with a new marketing partner—one that would not only improve our website, but also help our firm get found by the types of clients we wanted to represent.”
Michael P. Hanle, Partner at Jaffe, Hanle, Whisonant & Knight, P.C.

1. A website redesign and digital ad campaigns to attract the right types of clients

“The number of leads we get now is significantly greater than what it’s been with any other Internet marketing company we’ve ever used, and we’re still seeing increases year over year.”
Michael W. Whisonant, Partner at Jaffe, Hanle, Whisonant & Knight, P.C.

tablet view of the attorneys page of the website

2. An online dashboard providing real-time data and increased transparency

“With our online dashboard, we’re able to see who we’re talking to in real time. We can sit down in our weekly firm meeting, pull up the dashboard, and see how many new cases we retained that month, and where they came from.”
Brett Knight, Partner at Jaffe, Hanle, Whisonant & Knight, P.C.

screenshot showing an ad example and contact page from the client's website

3. A fast support team handing all the firm's digital marketing needs

“I make it a point to always respond to my clients within 24 hours—so I was looking for a marketing partner that would hold themselves to the same standard. No matter when I reach out to my team at Scorpion, I always get a response within the hour.”
Michael P. Hanle, Partner at Jaffe, Hanle, Whisonant & Knight, P.C.

The Outcome

  • Increase in Leads 10x
  • Increase in Revenue Double-Digit
  • Search eNGINE Ranking Page #1

With a higher volume of leads and more revenue coming in, the lawyers at Jaffe, Hanle, Whisonant & Knight, P.C. can now focus on doing their work instead of how they’re going to get their work.

But we’ll let Michael tell you in his own words...

Hear from Michael P. Hanle

"Working with Scorpion frees up my time to practice law—but more importantly, it gives me peace of mind. I don’t have to worry about when the phone’s going to ring because it always does. I don’t have to worry about where my next client is coming from."

Michael P. Hanle Partner, Jaffe, Hanle, Whisonant & Knight, P.C.
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