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Handler, Henning & Rosenberg LLC (HHR) is a Pennsylvania personal injury firm with nearly a century of experience. Although the firm was a fixture in the community, they wanted to create a deeper connection with local prospects using Facebook marketing. Reaching out to Scorpion, HHR saw quick progress in expanding their online reach.

  • Main Practice Area Personal Injury
  • CHALLENGE Building Online Brand Awareness
  • LOCATION Pennsylvania
The Challenge: Building Brand Awareness with a Highly Targeted Demographic

The Challenge 
Building Brand Awareness with a Highly Targeted Demographic

Handler, Henning & Rosenberg LLC (HHR) is a Pennsylvania-based personal injury firm with nearly a century of history in the legal field. Though well known in their local community, the firm wanted to use online platforms, like Facebook, to strengthen existing connections with clients while working to foster new high-value leads.

In November 2017, HHR partnered with Scorpion to help them bring their social media and content strategy to the next level of engagement and increase their casework.

The Solution
1. Drive More Engagement on Facebook

HHR built up the top of their marketing funnel with more prospects who were likely to need the firm’s services in the future. They developed them as leads and encouraged consideration before they decided to contact a lawyer.

The Solution: 1. Drive More Engagement on Facebook

The Solution
2. Built Brand Awareness

The firm wanted to specifically reach more car accident victims online. They did this by providing appropriate content like videos, blogs, and paid advertising campaigns that helped build their online authority with new potential leads.

The Solution: 2. Built Brand Awareness

The Solution
3. Increased Website Traffic

The personal injury firm redirected their potential clients to their website, where they were able to tell a stronger and more controlled brand story. This lead visitors to fill out more forms, call HHR, and seek solutions through online chat.

The Outcome

  • INCREASE TO SITE VISITORS 
    AND REFERRAL SOURCES
    493%
  • INCREASE IN CONTENT LIKES, 
    COMMENTS, AND SHARES
    96%
  • INCREASE IN FACEBOOK PAGE LIKES 254%

Within less than 6 months, HHR saw enormous gains in their social media activity and engagement. Not only had they experienced a 96% increase in likes, comments, and shares on their posted content, but a 493% increase in traffic coming to their site from these channels.

Where HHR had once felt a grounded connection to their community in the real world but not online, their digital presence has since exploded to meet the expectations of their storied history.

AdWords Campaign Delivers a 2,400% Increase in Monthly Leads

Hear from Matthew Rosenberg

"If I have a question, problem, need a new web page, or anything else, Scorpion has it done within hours, if not minutes of my request."

Matthew Rosenberg Partner of Handler, Henning & Rosenberg, HHR Attorneys at Law
Want to know more? Get the full case study! Download

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