Per one 2013 Local Consumer Review Survey, nearly 80% of all participants said they trusted online reviews as much as they would trust a personal recommendation of a business. That same survey found that 85% of participants read online customer reviews to determine whether or not a local business is a good one. Statistics such as this beg the question, is your online image promoting you the way that it should?
The Yahoo & Yelp Problem: Losing Reviews Online
Recently, Yahoo and Yelp partnered together to create a bigger search push.
This, however, has not gone as smoothly as planned. In fact, local businesses are now faced with a huge problem: they are losing years of reviews from their Yahoo Local listings. Immediately following the partnership, Yahoo was still showing their old reviews…until a new client posted a review on Yelp. After that, the old reviews were being completely wiped out and replaced with the new Yelp review.
This was essentially losing years of local businesses' hard-earned reputation.
For some people, this may be a non-problem; after all, this only happens when businesses are getting more reviews. But consider this fact: the majority of online searchers review anywhere from 2 to 6 online reviews before they feel they can trust a business. Some people need to read at least 10 reviews.
If businesses are losing old reviews, they could be left with an online image that feels a little thin, a little new, and little less trustworthy—which is something that could ultimately make a potential customer choose to not call them.
Why Your Online Reputation Matters
Consider the following statistics:
- 37% of consumers use the Internet to find local businesses once per month
- 85% of consumers read online reviews when searching for local businesses
- 73% of consumers say positive reviews make them trust a business more
- 65% of consumers are more likely to use a business if they have positive reviews
The truth is that if you are not actively monitoring and working on your online reputation, you could be losing out on big business. Don't let negative reviews or a complete lack of reviews drag down your marketing efforts!
By working with the Internet marketing experts at Scorpion, you can rest easy knowing that you have professionals on your side who will consistently keep their finger on the pulse of your online reputation—helping ensure that are you being marketed correctly across the Internet, not just on your website.