Navigating the Grid Pattern of Website Development Posted by Jennifer Jackson | 9.18.14 12:31pm

Washington, D.C. is known for its street layout following a grid pattern. This means that most of the streets throughout the city are named following a specific pattern; for example, in D.C., most of the east–to-west streets were named using letters and the north-to-south streets were named with numbers. It seems simple enough, doesn't it? One should only need a basic understanding of mathematics and the alphabet to navigate the nation's capital. Well, my friends, it's not true.

D.C. isn't just intersections of straight lines that horizontally and vertically cross one another to make a clean graph of streets that come ready and easy to navigate. There are diagonal streets, side traffic signals, half traffic circles, parks placed smack dab in the middle of intersecting streets, missing alphabet letters, intersections that merge upward of five or more streets at a time, and so many one way streets I lost count. This is not to mention the restricted parking zones for specific times of the day, the year, and residential areas—and, of course, there are pedestrians and bikers everywhere to consider.

Mapping Out Your Website Plan

We aren't here to dissect the traffic patterns of a city following a grid system, but the metaphor is helpful in explaining the intricacies of website development. Much like the streets of D.C., creating a conversion focused website isn't as simple as "ABC" or counting "1-2-3." Navigating the many maps of website development takes time, effort, consistency, and patience. However, similarly to our above metaphor, it is absolutely possible to learn your way around the many demands of search engines and website development. With willingness and dedication, you too can learn the system and all of the exceptions to the rules.

Tips to Get You Started

Referring back to our metaphor of D.C. streets, the city is also separated into four quadrants. The four sections have an axis that starts at the U.S. Capitol Building. Here's a tip: if you ever get lost in Washington, D.C., you can refer to this central point and find your way back or you can map out where you want to be from this central hub.

In regards to website development, in order to get from point A to point B with your online marketing, you need to make sure you know where you are and where you need to be. Identify which quadrant of development you're currently in and then determine the best route for getting to the quadrant you'd like to be in. Remembering, of course, that there is more than one way to get to your end goal.

Consider the following as you plan:

The above are some of the core items to consider when building a website, but they aren't the only considerations you should have. Unless you're planning to quit your day job and invest the time and efforts it would require to become a professional website developer, you will want the benefits of hiring a team of experts to help you along the way. After all, you're likely attached to your day job and looking to build a website so that your business will grow into something grand.