At Scorpion we have a large graphic framed with certain values that make up who we are as a company; we call it our "Scorpion DNA." On it you can find a quote from Steve Jobs: "Be a yardstick of quality. Some people aren't used to an environment where excellence is expected."
Creating a Quality Website for the Users
When it comes to building a website, the most important consideration you must make is this: "Can visitors on my site find the information I am trying to deliver?" If your website is low-quality, is difficult to navigate, or simply doesn't deliver information easily, it will have a poor user experience and will ultimately fail your marketing campaign. So how do you ensure that your site has a good user experience?
It's simpler than you might think and can be broken down into three steps:
- Understand the needs of your audience
- Make the product easy to use and understand
- Deliver the information that the user expects
An important consideration here is that by identifying the needs of your users first, you will avoid the pitfalls of trying to create something technologically interesting or novel that in practice does not actually fulfill the user's needs. Having a good user experience will not only make it easier for visitors to become potential clients, it will also ensure you aren't driving away visitors. In fact, if you build your website correctly, the technology behind it will do the work of leading visitors to become new business without ever being noticed.
Technology That Meets & Exceeds Your Goals
So you've figured out what your audience needs—now you need the right technology to make it happen. If, for example, potential clients want to see photos of your work, your website's photo gallery should not only give that to them, it should offer social sharing, emailing, and more with as little effort as possible. If client testimonials or your opinion on recent news in your field are the type of information your visitors want, those too should be easy to use and understand. If you build the technology behind your website correctly, it will satisfy your user's needs—and through social sharing maybe even allow them to do a little work for you.
At Scorpion, we utilize a robust CMS, blogging platform, social sharing tools, and a bleeding-edge PPC management system among many other advanced tools—all designed to make managing your marketing campaign simple and effective. When you combine all of this with our industry-leading designs and passion for excellence, the result is the winning formula that you need to get more business for less.