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What is PPC?

Your First & Final Guide to Paid Advertising

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About This eBook

You don't need to be a digital marketing expert to know the fundamentals of paid search ads, our guide will teach you how.

There's three certainties in life—death, taxes, and online ads. Learn how the elements of this marketing mainstay work together, and helps firms like yours succeed in acquiring the right cases online.

What You'll Learn

  • The basics and benefits of paid search advertising—just for law firms and attorneys.

  • How to maximize digital campaign performance using targeting data to reach your ideal clients and cases.

  • How online ads can increase your law firm's exposure and gain trust that converts to clients.

Contributors

  • Elliott Golbar Vice President of Advertising
  • Peter Webb Senior Vice President of Sales

Download this eBook

Lost when it comes to all things digital? Find answers here. Download this exclusive eBook now to gain more understanding of paid advertising.

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