To achieve meaningful growth in today’s competitive, digital-first environment, landscaping business owners must balance two priorities: scaling their operations (more jobs, more crew members, possibly new service areas or offerings) and amplifying their marketing so property owners in their service area find and choose them first. This article breaks down what to consider when growing your landscaping business and highlights which marketing strategies drive results. Along the way, we’ll show how Scorpion’s RevenueMAX platform plays a key role in sustained growth—including how landscapers use it to stay fully booked year-round.
Let’s explore the steps to help you grow your landscaping business with purpose and measurable results.
Increasing Revenue and Booked Projects
For any landscaping company, growth starts with filling your calendar and increasing revenue. That means landing more design jobs, building more recurring maintenance contracts, and keeping your crew working consistently. Here’s how to drive project volume and revenue:
- Maximize lead generation: Start by reviewing where your current leads come from. Are you relying solely on word-of-mouth? To grow, you’ll need to diversify lead sources—including your website, Google Business Profile, local SEO, and paid advertising. The goal is to generate a steady stream of inquiries from property owners in your service area.
- Respond quickly to inquiries: When leads come in, timing is everything. Landscaping work is often seasonal and time-sensitive. According to our research, 54% of consumers choose a home services provider within four hours of starting their search. If you don’t answer, they move on. Make sure someone picks up every call, or consider tools like Scorpion Connect to offer instant 24/7 chat responses.
54% of consumers choose a home services provider within four hours of starting their search.
- Improve your booking rate: Getting leads is step one—converting them into projects is what pays the bills. Train your office or sales team to guide property owners through the decision. Use clear scripts, flexible scheduling, and a confident close. And make booking as easy as possible: offer online scheduling, quote request forms, or follow-up automation.
- Track what matters: Keep an eye on lead sources, booking rate, average project value, and close rate. These numbers tell you where to focus. For example, if your average project value is low, look at ways to land more hardscape installations or full-yard designs. If you’re getting plenty of leads but few bookings, your follow-up process may need work. RevenueMAX offers tools to track this automatically.
The goal is to create a reliable engine: inquiries come in consistently, and your business converts them into profitable jobs.
Dominating Your Local Market
One of the smartest ways to grow is by becoming the go-to landscaping company in your area. That doesn’t mean being the only option—it means being the first name people think of when they need landscaping work. Here’s how to build local dominance:
- Build a visible, professional brand: Your name, logo, truck wraps, and crew appearance all shape perception. A clean, professional brand suggests a well-run, reliable company. Sponsor local community events or sports teams if budget allows – seeing your name around town builds familiarity. The idea is to make your company highly visible in the community so that when a landscaping need arises, homeowners feel like they know you. Even small touches, like sending a thank-you note or follow-up email after a job, reinforce that you care about your clients. Over time, this local brand strength translates into more referrals and repeat business, which are the easiest jobs to book.
- Own local search results: When someone types "landscaper near me" or "retaining wall in [your city]," your business should appear near the top. This involves optimizing your Google Business Profile with up-to-date information, lots of positive reviews, and regular posts or photos. It also means having your website optimized for the keywords and service areas you care about. For example, include the neighborhoods or cities you serve on your site, and create content about the specific landscaping services you offer. Earning a spot in Google’s Local Pack (the map and 3-pack of listings) can dramatically increase calls. This is a core part of dominating a local market – essentially owning as much online real estate as possible when locals search for landscaping. Scorpion’s platform, for instance, uses Ranking AI to identify the best local keywords and SEO tactics to get clients ranking higher faster. The easier it is to find you online, the more market share you’ll grab from less savvy competitors.
- Get and respond to reviews: Positive online reviews are one of the most powerful tools for local businesses. In fact, Scorpion’s recent consumer report found 67% of people check at least three different review sources before choosing a service, and 50% read at least seven reviews. Make it part of your process to request reviews from happy customers – often they’re glad to help a local business. Respond to reviews, good and bad, to show you’re engaged. A strong collection of positive reviews not only convinces individual prospects, it also increases your visibility on Google.
- Stand out with service extras: Whether it’s offering a free seasonal maintenance checklist, or a follow-up walkthrough after an install, the small touches help. Exceptional client experiences lead to word-of-mouth, referrals, and repeat work—the kind of jobs that grow a business without extra ad spend.
Market dominance doesn’t happen overnight. But neighborhood by neighborhood, project by project, you build a reputation that makes your business the default choice.
Getting leads is step one—converting them into projects is what pays the bills. Train your office or sales team to guide property owners through the decision. Use clear scripts, flexible scheduling, and a confident close. And make booking as easy as possible: offer online scheduling, quote request forms, or follow-up automation.
Expanding to New Areas or Services
Once you’re consistently booked and your operations are running smoothly, it may be time to expand. There are two common paths:
- Expand your service area: If you’re well known in your current neighborhood, consider targeting surrounding zip codes. Start by testing ads or SEO in one nearby town, then build a presence through new landing pages, local service ads, and reviews from those areas.
- Offer new services: You might expand into irrigation installs, landscape lighting, or outdoor living spaces. Adding services increases the average project value and gives your clients more reasons to work with you again. Just make sure you have the crew, equipment, and expertise to deliver on your promises.
Scorpion’s RevenueMAX makes it easy to manage multi-location or multi-service marketing campaigns, so you can grow with confidence and track performance every step of the way.
Marketing Channels and Investments That Matter
Marketing is how you keep your calendar full. But not every marketing dollar delivers the same value. Here’s where successful landscaping companies focus:
1. Website + local SEO: Your website should clearly show what you do, where you do it, and why property owners should trust you. A professional, fast, mobile-friendly website with clear information about your services and service area is a must-have. Invest in quality content (service pages, helpful blog posts answering common landscaping questions, etc.) that can rank on Google and educate customers. Optimize for local keywords (e.g., “patio design in Dallas”) and make sure your NAP (Name, Address, Phone) info is consistent across the web.
The payoff: appearing in organic search results when locals search for landscaping help. These organic leads are essentially “free” (no direct advertising cost) and can be very high intent. It’s worth investing in SEO expertise or tools – for example, using an AI-based SEO tool that identifies what content you need to outrank competitors can save time. The goal is to show up where and when it matters most to your customers. Local SEO tends to have one of the best long-term returns on investment for landscapers, even though it can take some months to see results.
2. Google Local Services Ads: Google’s Local Services Ads—those top-of-the-page “Google Guaranteed” listings—have quickly become a must-have for local service businesses, including landscapers. LSAs operate on a pay-per-lead model, which means you only pay when a property owner contacts you directly through the ad. These listings highlight your reviews, location, and Google Guarantee badge, building instant trust and visibility.
What makes LSAs so valuable for landscapers is their ability to connect you with high-intent leads—homeowners or property managers who are actively searching for services like “landscape design near me” or “yard clean-up [city].” On average, LSAs outperform traditional PPC ads in return on investment, with some campaigns earning 3x the return of standard Google Ads.
To get started, you’ll need to go through Google’s verification process, which includes proof of insurance, background checks, and license verification. Once verified, make sure to respond quickly to any leads that come in—your response rate and time can influence how prominently your ad appears.
3. PPC Search Ads: PPC platforms like Google Ads allow you to bid on specific search terms to show up when property owners are looking for services in your area. While you pay for each click, this method gives you immediate visibility—especially useful if you’re promoting high-margin services like hardscaping, sod installation, or irrigation system installs.
The key is to target the right keywords. For example, rather than bidding on broad terms like “landscaping,” focus on more specific searches like “backyard patio installation in [zip code]” or “spring yard cleanup near [city].” These are the types of searches that lead to real projects.
Make sure your ads link to dedicated landing pages that speak directly to the service in question. If your ad promotes retaining wall installations, don’t send people to your homepage—send them to a page all about retaining walls with a call-to-action like “Request a free estimate.”
If managing PPC feels like a full-time job, Scorpion’s Advertising AI can help. It automatically reallocates your budget toward the highest-performing services and service areas—so you get the most return from every dollar spent.
4. Social media + retargeting: Most landscaping jobs don’t happen in an instant. Property owners take time to browse options, look at portfolios, and consider timing. That’s why social media platforms like Facebook and Instagram play an important role in your marketing mix.
Use social ads to showcase before-and-after transformations, design inspiration, or seasonal promotions. Social media is also ideal for retargeting—reaching property owners who visited your website but didn’t contact you. If someone checked out your hardscaping gallery, for example, you can show them an ad a few days later: “Ready to transform your outdoor space? Book your free design consult today.”
An active social presence also builds trust. When property owners visit your Facebook or Instagram and see recent photos, helpful tips, or crew highlights, it shows you’re professional, reliable, and engaged in your community.
Local visibility on social can also lead to referrals. Community Facebook groups often include posts like “Anyone know a good landscaper in [city]?”—and when your business is well-reviewed and visible, you’re more likely to be recommended.
5. Reputation + referrals: Don’t underestimate the power of a strong reputation. For many established landscaping businesses, repeat work and referrals make up a large portion of booked jobs. These clients trust your work and are often easier to close, without the need for aggressive advertising.
Stay top-of-mind with past clients by sending seasonal emails, such as “Time to prep your yard for fall—book your clean-up today.” Offer referral rewards like: “Refer a neighbor and you both get $100 off your next service.” These types of programs can be promoted through your email list or social channels. They’re low-cost and tap into the trust you’ve already built.
You can also use a simple CRM or lead tracking tool to follow up with clients after key milestones—like sending a six-month check-in after a big design/build project: “How’s your landscape holding up? Need a touch-up or seasonal maintenance? We’re here to help.” These personal touches create long-term relationships and consistent, organic growth.
Scorpion’s platform pulls all this into one place, helping you see what’s working and where to invest next.
Why Ongoing Marketing Drives Sustained Growth
Marketing isn’t just for slow seasons or new businesses. Consistent marketing builds momentum and keeps your brand top of mind all year long.
- Consumer habits evolve: More clients are using voice assistants, AI tools, and new platforms to search for landscaping services. In fact, 75% of consumers say AI improves their experience when searching for local businesses. To stay competitive, your marketing needs to keep pace. That means making sure your business shows up where people are searching—whether it’s a voice command like “find a landscaper near me” or a smart search assistant. A continuous marketing presence ensures you don’t fall behind as tools and habits evolve.
- Stay ahead of competitors: Even if your landscaping company ranks #1 for “landscape design in [city]” today, a competitor could outrank you tomorrow. Consistent investment in local SEO, online reviews, and advertising helps protect your position and keep your brand top of mind for both new leads and returning clients. The most successful businesses don’t treat marketing as something to turn on and off—they make it a permanent part of their growth plan.
- Plan for growth with consistent marketing investment: Landscapers who want to grow typically reinvest 6–12% of their revenue into marketing. If your business is newer or expanding into new service areas, you may need to invest more to get traction. What matters most is tracking results and adjusting based on performance—not guesswork.
- Know what works: The more you market, the more you learn. Over time, you’ll see which services bring in the best clients, which neighborhoods convert at the highest rate, and where your next growth opportunity lies. Platforms like Scorpion’s RevenueMAX help you understand what’s working—so you can spend more wisely and win more high-value projects.
With the right strategy in place, marketing becomes your growth engine—one that helps you stay fully booked, attract better jobs, and scale with confidence.
How Scorpion’s RevenueMAX Helps Landscaping Businesses Grow
Scorpion’s RevenueMAX platform is built for service pros who want to grow their businesses without wasting time or budget. It combines website, SEO, ads, lead tracking, chat, and reporting into one connected system that focuses on the metric that matters most: revenue.
- Better visibility: AI tools help your business rank higher in search and improve your ad performance.
- Stronger conversions: Mobile-friendly landing pages and 24/7 chat via Scorpion Connect help turn interest into booked jobs.
- Smarter decisions: You’ll know which campaigns are working and where to spend more (or less).
- Real support: Our team works with you to create a strategy that aligns with your goals—whether that’s filling slow months, landing more high-value installs, or expanding your service area.
If you’re ready to generate better leads, win more high-value projects, and grow your landscaping business with a clear plan, we’re here to help.
