Running a landscaping business isn’t just about creating beautiful outdoor spaces. It’s about keeping your crew busy, filling your schedule with profitable jobs, and building a reputation that earns repeat work.
If you’re already investing in digital marketing but not seeing the ROI you expected, it might be time to rethink your approach.
Here are 11 strategic, straightforward advertising ideas designed to help landscaping business owners like you generate quality leads, book more jobs, and grow revenue—all aligned with Scorpion’s RevenueMAX framework.
1. Use Social Media to Tell Visual Stories
Your projects are your portfolio—and social media is where they should shine. Instagram, Facebook, and TikTok let you show transformations in real time, giving potential clients a sense of your skill, attention to detail, and design eye.
Combining traditional and digital marketing creates multiple points of engagement, increasing brand familiarity and trust among your local audience.
Why It Matters
Visual content doesn’t just look good—it converts. In a world where homeowners scroll quickly, your striking landscape photos and videos can stop thumbs mid-scroll. A strong, visually engaging social media presence helps you:
Build credibility with potential clients who want to see proof of your work.
Create an emotional connection by showing the lifestyle your designs support.
Stay top-of-mind in your local area.
Stand out in a competitive market by showing your unique style and expertise.
Pro Tip: Every post should lead somewhere—your website, contact form, or a free download like a seasonal landscaping checklist.
How to Create an Engaging Social Media Presence
You don’t need a marketing degree to make your landscaping shine online. Here are a few tips to build a compelling presence:
Post consistently: Aim for 2–3 times a week. Regular posts keep you visible in your followers’ feeds.
Before-and-after photos: These are your bread and butter. Show the “wow factor” of your work.
Short video walkthroughs: Walk viewers through your process, from planning to planting.
Quick tips and how-tos: Share bite-sized insights like “3 low-maintenance plants for summer” or “When to aerate your lawn.”
Behind the scenes: Give followers a peek at your crew in action—it humanizes your brand.
Use hashtags and location tags: This increases your local reach, especially on Instagram and Facebook.
Where to Drive Potential Clients
Every social media post should lead viewers somewhere—don’t let the engagement go to waste. You want to guide potential clients toward taking action. Here’s where to direct them:
Your website: Ideally, to a portfolio or “Request a Quote” page.
Your booking form or contact page: Make it super easy for them to take the next step.
Your Google Business Profile: This improves local SEO and helps them call or find you with one tap.
A free resource or guide: Offering something valuable (like a seasonal landscaping checklist) can help you build an email list for future follow-up.
Use clear calls to action like “See more on our website,” “Book a free consult,” or “Message us to schedule a quote.”
Our research shows a 38% drop in ad click-through rates as homeowners increasingly turn to organic results—like local map listings, featured snippets, and customer reviews—when searching for services.
Other Visually Engaging Social Media Ideas
Not sure what else to post? Here are a few creative, eye-catching ideas:
Time-lapse videos of a full yard transformation.
Client testimonials on top of photos of their finished project.
Drone footage of large-scale jobs or scenic backyards.
Seasonal planting guides in carousel format (great for Instagram and Pinterest).
“This or That” posts: Compare design choices and ask your followers to vote.
Interactive stories and polls: Use Instagram Stories to engage your audience directly.
Actionable Takeaway: Start simple. Share before-and-after photos, quick landscaping tips, and videos regularly. As your content grows, so will your local audience—and so will your client list.
2. Make Online Reviews Part of Your Process
When homeowners search for a landscaper, reviews influence their decision. In fact, 67% check at least three review platforms before making a call.
What does that mean for your landscaping business? The more positive reviews you have across platforms like Google, Yelp, and industry-specific sites, the better your chances of getting hired.
Make it easy to get reviews: After you wrap up a job—whether it's a lawn installation, landscape design, or seasonal cleanup—automatically send a quick text or email thanking the customer and asking for a review. Include direct links to review platforms to keep it simple.
Show off your happy clients: Highlight positive reviews and testimonials on your website, Google Business Profile, and social media. Use real quotes and photos from completed projects to give potential clients a clear picture of your work. You can even turn standout reviews into short video ads or Instagram Stories to attract more local leads.
Engage with your reviews: Don’t just collect reviews—respond to them! Thank happy customers and professionally address any concerns. Potential clients are paying attention, and seeing you care about feedback can make all the difference in who they choose.
67% of consumers check at least three different review sites before choosing a home service provider.
3. Get Found with Local SEO
Search behavior has shifted. Homeowners are skipping ads and scanning maps, reviews, and top-ranking organic results. That’s where local SEO comes in. Our research shows a 38% drop in ad click-through rates as homeowners increasingly turn to organic results—like local map listings, featured snippets, and customer reviews—when searching for services. So while paid ads can help, don’t overlook your organic strategy. It's what gets your landscaping business found by the right people at the right time.
Make your landscaping business easy to find online: You want to show up when someone nearby searches “landscaper near me” or “backyard design in [your city].” The key? A strong website backed by Local SEO.
Optimize your Google Business Profile: Keep your profile up to date with accurate service info, business hours, and contact details. Regularly post new photos of your work, respond to reviews, and add updates about seasonal services like spring clean-ups or fall mulching. This keeps your business visible and relevant in local search results.
Local SEO and directory listings: Ranking for keywords like “landscape design in [your area]” depends on more than just your website. Make sure your name, address, and phone number (NAP) are consistent across online directories like Yelp, Angi, and Houzz. This consistency increases trust with search engines and helps your business show up in the right spots.
Leverage smart SEO tools: AI-driven tools like Scorpion’s Ranking AI help identify the best keywords and analyze local competitors faster than a human could. Landscapers using these strategies have seen up to a 26% increase in organic traffic—meaning more eyes on your business without paying for every click.
Create content that answers real questions: Write blog posts, shoot short videos, or share quick tips on topics like “How to prep your yard for spring” or “Best low-maintenance plants for [your region].” This kind of content not only builds trust with potential clients—it tells search engines that your site is worth ranking.
Pro Tip: Each blog or video should answer a real question, like "How do I fix drainage in my yard?"
4. Build Local Partnerships That Send You Work
Landscaping is more than just great design—it’s about building strong roots in your local community. One of the smartest ways to grow your business organically is by partnering with other local businesses that serve the same clientele. Whether it’s nurseries, hardware stores, real estate agents, or even pool companies, these partnerships can significantly expand your reach and bring in steady referral traffic.
Why Local Partnerships Matter
Building relationships with complementary businesses gives your landscaping company a powerful advantage:
Mutual referrals: You tap into an existing customer base that already trusts your partner.
Increased credibility: A referral from a trusted business often carries more weight than a cold ad.
Broader exposure: You get in front of homeowners at different points in their buying journey—whether they’re shopping for a home, buying tools, or selecting plants.
Cost-effective marketing: Cross-promotion lets you share audiences and marketing efforts without blowing your budget.
In short, the more touch points you have in your local business ecosystem, the more likely you are to be the landscaper that gets the call.
Pro Tip: Co-host seasonal events or run joint giveaways to cross-pollinate audiences.
How to Maximize Local Partnerships
It’s not just about exchanging business cards—it’s about strategic collaboration. Here’s how to get the most from your partnerships:
Bundle services: Offer joint packages with other businesses. For example, “Buy your plants here, get 10% off landscaping installation.”
Run co-branded promotions: Create seasonal promotions or giveaways that both businesses promote via email, social media, and in-store signage.
Share social media shoutouts: Regularly feature each other’s services or tag one another in posts and stories to reach a wider audience.
Host joint events: Plan a “Spring Yard Prep” workshop with a local nursery, or a community BBQ with a home improvement store. These events are great lead generators.
Swap business cards and flyers: Leave your promotional materials at each other’s locations for easy customer referrals.
Examples of Valuable Local Partnerships for Landscapers
Here are some realistic and profitable partnership ideas:
Nurseries and garden centers: Collaborate on plant selections, offer design consultations in-store, or create exclusive discounts for shared customers.
Real estate agents: Partner on curb appeal upgrades, move-in landscaping packages, or staging services to help homes sell faster.
Hardware and home improvement stores: Display your brochures in the landscaping or lawn care sections, or partner on seasonal DIY vs. pro service campaigns.
Pool installation companies: Offer landscaping designs that complement new pools and patios—perfect for upselling luxury outdoor spaces.
Fence and deck builders: Coordinate on projects that require both structural and aesthetic work in the yard.
Property management companies: Provide regular maintenance packages for residential communities or rental properties.
5. Run Google Ads That Focus on Booked Jobs
Targeted Google advertising refers to paid online ads that appear on Google when someone searches for specific terms—like “landscaper near me” or “backyard design in [your city].” There are two powerful tools landscapers can use to reach high-intent leads:
Google Local Services Ads (LSAs): These appear at the very top of Google Search results and are designed specifically for local service providers. You only pay when someone contacts you directly through the ad. Plus, LSAs include a “Google Guaranteed” badge, which helps build trust instantly.
Pay-Per-Click (PPC) Ads: PPC ads appear just below LSAs and above organic results. You bid on specific keywords, and you’re charged only when someone clicks your ad. With PPC, you can drive targeted traffic to specific pages—like a quote request or seasonal offer.
Why Is Google Advertising Important for Landscapers?
Let’s face it: most homeowners don’t flip through directories—they search Google.
And when they do, they typically call one of the first few businesses they see. Targeted advertising ensures:
You show up where it counts.
You connect with homeowners who are actively ready to hire.
You focus your marketing dollars only on interested prospects.
Unlike traditional advertising (flyers, print ads, etc.), Google ads reach people in the exact moment they’re searching for your services, which significantly increases the chance they’ll contact you.
How Landscapers Can Use Google Ads to Get More Leads
Here’s how to get the most out of Google advertising:
1. Target high-profit services: Focus your ads on services that bring in the most revenue, such as:
Landscape installations
Hardscaping (patios, walkways, retaining walls)
Outdoor lighting
Seasonal cleanups
Irrigation systems
2. Create landing pages for each service: If you're advertising hardscape design, send visitors to a page specifically about that—not your general homepage. This increases conversion rates and lowers cost per lead.
3. Use location-based targeting: Set your ads to appear only in specific zip codes, neighborhoods, or cities you serve. That way, you’re not wasting your ad spend on clicks outside your service area.
4. Include strong calls to action: Your ads should speak to the homeowner’s need and offer a clear next step: “Schedule your free design consultation today” or “Book your spring cleanup—slots are filling fast!”
5. Monitor and optimize frequently: Track which ads are generating the most leads and which keywords are driving quality traffic. Platforms like Scorpion’s RevenueMAX use AI to automatically analyze ad performance and adjust spending to focus on the highest ROI opportunities.
6. Publish Helpful, Local Blog Content
Your website isn't just an online brochure—it's a lead generation machine. And one of the best ways to fuel that machine is through engaging, informative blog content.
When homeowners search online for landscaping advice, inspiration, or solutions to outdoor issues, you want your business to be the one they find. By publishing helpful blog posts, you position yourself as the local expert, build trust with potential clients, and increase your chances of being their first call when they’re ready to hire.
Why Blogging Helps Landscapers Generate Leads
1. Improves Search Engine visibility (SEO): Search engines love fresh, valuable content. Blogging helps your website show up in results when people search for things like:
“Best plants for shade in [your city]”
“How to prep your lawn for winter”
“DIY vs. professional landscape design”
Every blog post is an opportunity to rank for a new keyword or phrase your ideal client is already Googling.
2. Builds trust and authority: When someone reads your blog and finds useful tips or clear explanations, it builds confidence in your expertise. It’s like a free consultation—and it often leads to, “Okay, I want these guys to handle my yard.”
3. Keeps visitors on your site longer: A blog with engaging posts increases time spent on your website, which is good for SEO and for building interest. The longer someone stays, the more likely they are to explore your services and contact you.
4. Warms up leads and shortens sales cycles: Educational content can answer common questions before a lead ever picks up the phone. This makes the decision process smoother and faster when they're ready to hire.
What Kind of Blog Posts Should Landscapers Publish?
Here are some content ideas that not only help your audience but drive more inquiries:
Seasonal landscaping tips: “How to Prepare Your Lawn for Summer” or “Fall Yard Cleanup Checklist”
Plant and design guides: “Top 5 Low-Maintenance Plants for [your region]” or “Modern Backyard Design Trends in 2025”
DIY vs. professional advice: “When to DIY Landscaping—and When to Call the Pros”
Before and after spotlights: Share project walkthroughs with images and lessons learned
Problem-solving posts: “What’s Causing Brown Spots in Your Lawn?” or “How to Stop Erosion on Sloped Yards”
Each of these topics solves a real-world problem or answers a common question—and gives you a chance to introduce your services as the solution.
Pro Tip: Turn blogs into short videos or social media carousels for broader reach.
7. Use Video to Bring Your Work to Life
Video marketing is one of the fastest and most effective ways to help potential clients get to know you, your team, and the quality of your landscaping work. Whether it’s showcasing a stunning backyard transformation or walking through your process for seasonal clean-ups, short and engaging videos build trust and position your business as the go-to choice in your area.
Showcase your expertise: Create content like lawn care tips, before-and-after project highlights, or maintenance tutorials. These videos not only show off your skills but also demonstrate your knowledge, helping homeowners feel confident that you're the right landscaper for the job.
Improve your online visibility: Videos increase the time visitors spend on your website, which can improve your search engine rankings. Plus, video content stands out in search results, making people more likely to click on your business.
Reach more local clients with video ads: Use paid video ads on platforms like YouTube, Facebook, and Instagram to target homeowners in your service area. Focus on short, helpful videos that highlight popular services—like sod installation, landscape design, or irrigation system repairs—and lead viewers straight to your website or booking page.
Build trust and position your business as the go-to choice in your area.
Pro Tip: Use short paid video ads targeting local homeowners on Facebook and YouTube.
8. Implement Retargeting Ads for Unconverted Visitors
Retargeting ads are online ads that are shown specifically to people who have already visited your website but didn’t take action—like requesting a quote or booking a service. Think of it as a friendly reminder to potential clients: “Hey, remember us? Let’s finish that project we talked about.”
Most homeowners don’t convert on their first visit. They’re comparing quotes, researching, or just browsing. Retargeting helps bring them back when they’re ready to make a decision.
How Can Landscapers Use Retargeting to Get More Leads?
Re-engage past visitors: Retarget people who checked out your “landscape design” or “lawn care” service pages but didn’t submit a form.
Stay top-of-mind: Potential clients might have loved your work but got distracted. Retargeting keeps your business visible while they continue researching.
Drive return visits with targeted offers: Use limited-time promos or seasonal deals to encourage action—“15% off fall cleanups if booked by Friday.”
9. Showcase Landscaping Projects with Google Business Profile
Your Google Business Profile is often the first impression potential clients get when they search for landscaping services near them. It appears on Google Search and Maps, displaying your photos, reviews, services, and contact info—all without them needing to visit your website first.
Keeping your profile active and visually appealing isn’t optional anymore—it’s one of the best ways to build credibility, rank in local searches, and drive direct inquiries.
How Can Landscapers Use It to Attract More Leads?
Upload high-quality photos regularly: Before-and-after shots, drone views, or close-ups of your favorite projects show off your skills and attract attention.
Encourage and respond to reviews: A steady stream of 5-star reviews builds trust. Always thank clients and respond professionally—even to less-than-perfect feedback.
List all services you offer: Add specific services (like lawn aeration, sod installation, or retaining walls) so your business appears in more local searches.
Use posts to share updates: You can post updates just like you would on social media—special offers, seasonal services, or job openings.
Pro Tip: Use the Q&A section to pre-answer common client questions.
10. Build an Engaging Email Marketing Campaign
Email marketing is one of the most powerful, cost-effective tools for landscapers to stay connected with clients and nurture leads. While social media can grab attention, email keeps the conversation going—right in your customer’s inbox. Whether it’s sending seasonal reminders, showcasing your latest projects, or offering exclusive discounts, a well-built email campaign helps you stay top-of-mind year-round.
Why Email Marketing Works for Landscapers
It’s direct: You’re not competing with a thousand other posts in a social feed—your message goes straight to your client.
It builds trust: Regular emails position you as a helpful expert, not just a service provider.
It drives repeat business: A quick reminder about seasonal cleanups or lawn treatments can bring past clients back.
It increases referrals: Happy clients can easily forward emails to friends and neighbors.
How to Build an Engaging Email Campaign
A successful email marketing strategy combines helpful content, beautiful visuals, and smart timing. Here’s how to get started:
1. Start with a strong list: Collect emails from your website, social media, invoices, and in-person interactions. Always ask for permission and let subscribers know what to expect.
2. Send consistently (but not too often): Aim for a monthly or bi-weekly newsletter, and supplement with special promotions or seasonal reminders.
3. Include engaging content: Don’t just sell—educate and inspire. Some content ideas include:
Seasonal lawn and garden tips
Before-and-after project spotlights
Featured plant of the month
DIY maintenance guides
Service discounts or referral offers
4. Make It visually appealing: Use high-quality images of your projects, branded colors, and clear headings to keep readers interested.
5. Include a clear call to action: Whether it’s “Book your spring cleanup,” “Get a free quote,” or “See our latest project,” tell readers what to do next.
How to Segment Your Email List for Better Results
Sending the right message to the right person can make a huge difference in open and click rates. Here's how to segment your list effectively:
By Service Type
Maintenance clients: Send reminders for lawn mowing schedules, fertilization, and weed control.
Design and build clients: Share design trends, patio ideas, or upgrade opportunities.
By Seasonality or Timing
New leads: Send a welcome series with an introduction, testimonials, and a first-time offer.
Past clients: Remind them of seasonal services or invite them to book again.
Dormant contacts: Use re-engagement emails with subject lines like “We miss your yard!”
By Location or Neighborhood
Promote neighborhood-exclusive deals, local events, or showcase work done nearby.
By Interest or Behavior
If someone clicked a blog on outdoor kitchens, send follow-ups about hardscaping.
If a client asked about irrigation, send drip system or smart controller content.
11. Invest in Traditional Media
Investing in traditional media helps landscaping businesses establish local visibility, build trust, and reach potential customers effectively. Even with the rise of digital marketing, traditional methods remain essential for landscapers, given the highly local and visual nature of their work.
Why Traditional Marketing Still Matters for Landscaping Businesses
Traditional marketing approaches continue to offer significant benefits, especially for landscapers:
Local visibility: Vehicle wraps and yard signs showcase your work directly in the neighborhoods you serve, reinforcing your local presence.
Tangible reminders: Direct mail postcards highlighting seasonal services or promotions provide a physical reminder that potential customers can easily reference.
Brand credibility: Community newspaper ads and local magazines help establish your business as a trusted local resource.
Trust among homeowners: Older demographics and homeowners who rely less on digital channels often place greater trust in traditional media.
How to Combine Traditional and Digital Marketing for Landscaping
To maximize results, combine your traditional marketing efforts with digital tactics. Here's how:
Direct mail integrated with digital tracking: Send direct mail flyers or postcards advertising seasonal lawn care or landscaping specials, including QR codes that direct recipients to a personalized landing page. Use tracking links or unique phone numbers to measure campaign effectiveness.
Use yard signs and vehicle wraps alongside retargeting ads: When potential customers notice your branded vehicle or yard signs in their neighborhood, reinforce brand recall by using geo-targeted retargeting ads on Google and Facebook.
Combine print ads with social media: Use consistent messaging and visuals in local magazines and social media posts. Encourage readers to follow your social media accounts for gardening tips, seasonal landscaping ideas, or special promotions.
Sponsor local events to encourage online engagement: Participate in or sponsor community gardening shows, farmers' markets, or local fairs. Promote these activities on social media and use branded hashtags to encourage attendees to engage with your business online.
Incentivize online reviews after offline experiences: If customers find you through traditional media channels, provide incentives such as discounts on future services in exchange for Google or Facebook reviews. This builds trust and further amplifies your online presence.
Why This Integrated Approach Works
Combining traditional and digital marketing creates multiple points of engagement, increasing brand familiarity and trust among your local audience. For instance, a homeowner might first notice your vehicle wrap or yard sign, then later see your digital ads or social media posts. By the time they need landscaping services, your business will be top-of-mind, familiar, and trusted.
Using both traditional and digital strategies ensures comprehensive market coverage, reaching customers whether they're flipping through a local magazine, driving through town, or browsing online. This cohesive approach ensures your landscaping business stays consistently visible and recognizable.
Ready to Grow Your Landscaping Business?
Successful landscaping advertising is about balancing traditional marketing strategies with modern digital techniques. By optimizing your online presence, creating engaging content, and building strong local relationships, you can grow your client base and stand out in a crowded market. At Scorpion, we can help you do all of that with RevenueMAX.
Scorpion’s RevenueMAX is a complete collection of AI-powered digital marketing solutions designed to maximize revenue for your landscaping business. It organizes products into three key areas: conversion, lead generation, and revenue intelligence, optimizing the entire customer journey. RevenueMAX shifts the focus from traditional metrics like leads and traffic to more revenue-driven outcomes such as jobs, total revenue, and ROI, helping businesses achieve measurable growth. Scorpion clients using RevenueMAX typically experience a 12x ROI.
If you’re ready to power up your advertising but don’t know where to start, or you're looking to maximize your entire marketing strategy, Scorpion comes with over twenty years of experience helping landscaping businesses like yours excel in advertising and meet their growth goals. Reach out to us today to learn more.
