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“The Sharpest Tool™”: What You Missed in the First 3 Episodes

Cheryl McRae's Headshot Cheryl McRae Director of Vertical Marketing

Whether you’re an electrician who wants to amp-up your marketing strategy, or a plumber looking to retool your website, The Sharpest Tool™ podcast is here to help.

Here’s what you can learn from this month’s episodes of The Sharpest Tool (and if you’re ready to subscribe click here).

Episode 1: Leadership Sets Your Business Up for Success​Rustin Kretz

In Episode #1 of The Sharpest Tool, host Josh Smith, sits down with the Founder and CEO of Scorpion, Rustin “Roo” Kretz, to discuss the role strong leadership plays in the growth of a successful business.

As the leader of an 18-year old company that’s grown from a handful of employees to nearly 700, Kretz knows a thing or two about using leadership to drive accelerated growth.

His signature takeaway from the episode?

Employees must know they matter—only then can you inspire them to follow you.

Click here for the full episode.


Episode 2: Top Marketing Tactics to Help You Win OnlineJulia Cook

In Episode #2 of The Sharpest Tool, host Josh Smith, pops in for a visit with a leading Executive Vice President of Home Services Marketing, to discuss the top marketing tactics for home services professionals, including the importance of investing in online marketing, and how focusing on key areas like SEO, PPC, and content development will create a better financial return for your business.

Click here for the full episode.

Episode 3: Artificial Intelligence is Impacting Home Services BusinessesWilliam Haddad

In Episode #3 of The Sharpest Tool, host Josh Smith invites an expert with nearly 10 years of experience working in the home services industry to discuss how artificial intelligence is changing the way consumers and homeowners hire plumbers, electricians, and other kinds of skilled labor.

Click here for the full episode.

Want to learn more about how to get better jobs, higher revenue, and more growth for your business?

Call (866) 616-0824 or send us a message.

“The Sharpest Tool™”: What You Missed in the First 3 Episodes
About the Author
Cheryl McRae's Headshot Cheryl McRae Director of Vertical Marketing

Cheryl McRae is the Director of Vertical Marketing. She spearheads Scorpion’s strategy for educating home services businesses about digital marketing and connecting them to solutions for acquiring new customers. Cheryl brings more than 15 years of award-winning national and international marketing expertise to the Scorpion team. When Cheryl isn’t working, she’s typically busy kickboxing, strength training, hiking, and enjoying California’s beautiful weather and Pacific Ocean.

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