Your family law firm helps people through life-changing moments. But if your website doesn’t show up when someone searches for help, they may never find you. That’s where SEO comes in.
Search engine optimization (SEO) makes your site more visible when people search for divorce, custody, or other family law topics. It’s not just about having a website—it’s about getting found by the right people at the right time.
Start with the Basics
Strong SEO starts with answering the questions your clients are asking.
Focus on:
- Keywords that match what people actually search (e.g., “child custody lawyer in Dallas”)
- Clear content that reflects your services
- Smart page structure—titles, headers, and meta descriptions that make sense to both people and search engines
When your content is clear, relevant, and easy to navigate, it’s more likely to show up on page one.
Make Your Firm Stand Out
Clients have options. SEO helps make sure you’re one of them. Here are what your site needs for visibility:
Use Real Search Terms
Use keywords that match what your clients type into Google. “Divorce lawyer,” “guardianship attorney,” or “family law attorney in [your city]” are strong starting points.
The more specific your content, the more likely it connects with the right audience.
Be Helpful
Helpful content builds trust—and keeps visitors on your site longer.
- Blogs: Answer real questions like "How does custody work in Texas?"
- Service pages: Explain what you do and how you help
- Social media: Share that content to drive more traffic back to your site
It also gives you natural ways to include SEO terms.
Keep It Current
Search engines reward websites that stay active. Keep your site fresh with new blog posts, content updates, and service refreshes.
It shows both Google and your potential clients that you’re engaged and up to date.
Drexler Law saw a 5.2x jump in web traffic and an 80% increase in leads after working with Scorpion.
Build Smart Links
Search engines use links to evaluate your content’s credibility.
- Internal links: Connect related pages on your site
- External links: Point to trustworthy sources like court websites
Good links help search engines—and your visitors—navigate your content.
Get Social
Sharing your content on platforms like Facebook, LinkedIn, or Instagram drives traffic and builds trust. When people engage with your content, it reinforces your authority and supports your SEO.
Stay Consistent
SEO is not one-and-done. Algorithms change. Trends shift. Regular updates to your content and strategy are what keep your rankings strong.
Check in often. Update what isn’t working. Double down on what is.
SEO That Helps People Find You
The people you serve are out there—looking for guidance, looking for answers. SEO helps make sure they find your firm first.
Scorpion partners with family law firms to create digital strategies that match their goals. From content planning to technical SEO, we make sure you show up where it matters.
Let’s talk about how we can help your firm grow.
