What is community property? How long does a divorce take? How is child support determined?
These are just a few of the questions potential clients are asking every day. A well-built FAQ page gives them quick answers—and gives your firm a competitive edge.
FAQs double as a client service tool and a marketing strategy. When you anticipate what people want to know and make that information easy to find, you make it easier for them to put their trust in you, which drives calls.
Why Every Family Law Site Needs an FAQ Page
In an age of DIY research, most clients want answers before they ever pick up the phone. A strong FAQ page:
- Reduces repetitive calls and emails. Your team gets fewer basic questions, which frees them up to focus on the people who need help the most.
- Builds your credibility. Just like blogs or videos, an FAQ page is a way to show your expertise and earn trust.
- Supports SEO. Helpful, keyword-rich content boosts your visibility in search engines. Here’s how.
- Simplifies decision-making. According to Harvard Business Review, the easier it is for someone to gather trustworthy information, the more likely they are to choose you.
What Makes a Strong FAQ Page?
Here are 10 features that help your FAQ page deliver:
- Clear organization: Group questions by topic for easy scanning.
- Conversational tone: Skip the legal jargon. Write like your client talks.
- Smart keyword use: Include search terms in both the questions and answers.
- Firm basics: Cover common questions about fees, services, and how consultations work.
- Informational, not advisory: Educate without giving legal advice.
- Calls to action: Invite visitors to contact your firm throughout the page.
- Creative format: Use videos, graphics, or dropdowns to keep things engaging.
- Mobile-friendly: Make sure the page looks great on a phone.
- Trackable: Monitor how users interact with the page using analytics.
- Easy to update: Refresh the page regularly based on feedback or legal changes.
What Questions Should You Include?
Start with the questions your clients ask the most. Look at intake forms, call logs, or feedback from your staff. Read what people are asking about divorce on forums or social media.
Here are some examples to get started:
- How is property divided in a divorce?
- Who gets custody of the kids?
- How much child support will I have to pay or receive?
- Do I need to move out of the house during the divorce?
- What happens to our joint bank accounts?
- Can I relocate with my child after divorce?
- How long does a divorce usually take in [your state]?
- Do I need a lawyer if my divorce is uncontested?
If your practice has a niche—like child support enforcement—go deep. Focus on the specific concerns your ideal clients are searching for.
Still stuck? Use tools like Google autocomplete or "People Also Ask." Keyword research platforms like Answer the Public or Google Keyword Planner can also help you uncover what people want to know.
Want to build a better FAQ page? Let’s talk.
