Social media automation and employee advocacy platforms help family law firms save time and get more out of their marketing. These tools organize content, engagement, and performance tracking in one place—so attorneys can stay focused on their clients.
Family law firms often use employee advocacy tools to help attorneys and staff easily share branded content. When done well, these programs strengthen your online presence and help generate referrals by keeping your firm visible and active.
Most potential clients start by asking for referrals or checking social media. Having an informative, up-to-date presence makes it more likely you’ll be the name that comes up.
Why Social Media Automation & Employee Advocacy Work
Most lawyers don’t have time to manually post on every platform. Social media automation and employee advocacy programs help by streamlining your strategy and extending your reach.
Scheduled Publishing
Schedule posts in advance to publish at the right time—even after hours or on weekends. For example, a single parent researching custody after putting the kids to bed is more likely to see your post if it's published during peak evening hours.
Batch Publishing
Plan and schedule content across multiple platforms in one sitting. Set your posts for the week and get back to client work without missing a beat.
Data & Analytics
Most platforms track impressions, engagement, and reach. If your post about senior divorces outperforms others, double down on that topic. Data helps you invest in what’s working.
Social Listening
Track keywords, hashtags, and conversations across platforms. Spot trends, generate content ideas, and respond quickly to any concerns that arise.
Build a Team of Advocates
Empower attorneys and staff to share firm content with their networks. According to PostBeyond, branded messages shared by employees reach 561% more people than those shared by the brand alone.
Build Trust
People trust people more than brands. Edelman found that 63% of 18–34-year-olds trust influencers more than companies. Personal, informative content shared by real attorneys resonates more.
Attract Talent
Positive, consistent content helps show your firm is a great place to work. It helps attract attorneys and staff who align with your values.
Drive Website Traffic
Link your social posts to blogs, practice pages, or contact forms to increase site traffic and engagement.
Tips for Smarter Automation & Advocacy
- Review and respond to comments. Social media is a two-way street.
- Be aware of what’s scheduled and adjust if needed. If there’s a breaking news story or sensitive topic trending, reschedule unrelated posts.
- Customize content for each platform. What works on Instagram may not work on LinkedIn.
- Train your team. Include platform etiquette, branding, and value proposition guidelines in onboarding.
- Create a culture that supports advocacy. The more your team believes in your mission, the more likely they are to participate.
- Don’t automate everything. Posts should still reflect real voices. Avoid buying followers or overusing bots.
Scorpion helps family law firms build authentic, scalable social strategies. Let’s talk about how we can help you grow your reach without adding to your workload.
