Updated: June 2025
Divorce law can be lucrative—if you attract the right clients. Too many firms spend heavily on marketing with little return. Ask these three questions to see if your efforts pay off.
1. Is Your Firm Searchable?
Clients googling “divorce lawyer near me” should land on your site—not your competitors’.
- Website & UX: Clean navigation and clear calls to action turn visitors into callers. Lead with your practice areas—contested vs. uncontested divorce, asset division, spousal support—and make contact info impossible to miss.
- SEO & Local Visibility: Target long-tail phrases like “cost of divorce in [City]” and “how to file for divorce in [County].” These indicate strong intent, which means the searcher is close to choosing a lawyer.
- Online Reviews Peer feedback matters. Claim your Google Business Profile, encourage 5-star reviews after a win, and respond to every rating.
- Lead Magnet: Offer a free “Divorce Checklist” download—asset inventory, paperwork timeline, cost estimates—behind a quick form to capture leads early.
2. Are You Showing Your Expertise?
Clients hire confidence, so spotlight your track record and credentials. Website content—paired with SEO strategies—demonstrates your experience to divorce clients. It should include whether you are a certified "expert" in a particular legal area or have other credentials that put you above the rest of your competition.
- Resource Hub: Publish sample separation agreements, FAQs on contested divorce, and case studies (e.g., high-asset division wins). Each page answers a specific client question and reinforces your expertise.
- Community & Speaking: Speak at local Bar panels on spousal support updates or lead workshops with divorce-support groups. Share these events on LinkedIn and your blog to build authority.
- Content Strategy: Post deep-dive articles—like How to Protect Retirement Assets in Divorce—that span 1,500+ words and rank for competitive keywords. Pair each with a short YouTube video explainer.
3. Can Clients Get a Hold of You?
Nothing sinks leads faster than a hidden phone number. To make reaching out easier, Scorpion offers a cutting-edge 24/7 AI Chat feature to add to your website. Past users reported an increased conversion rate of up to 30% in a 20-day period.
Your personalized AI Chat continuously learns about your firm and offers immediate, helpful support to your website visitors. Spend less time on the phone, book more appointments with clients, and boost revenue for your firm. Learn more.
- Prominent Contact Info: Phone, email, and “Book a Consultation” button in your header.
- Live Chat: Add 24/7 AI chat that learns your firm’s FAQs and books appointments.
- Fast Follow-Up: Aim to respond within two hours. Quick replies show you value their time and concerns.
Divorce Lawyer Marketing with Scorpion Legal
Scorpion works with divorce law firms to sharpen marketing, cut wasted spend, and drive real growth. Contact our team to get more qualified leads this quarter.
