Frequently Asked Questions
You've got questions. We have answers.
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Advertising and intake improvements often show within 30 to 60 days. SEO and AI search build over 3 to 6 months as your charge-specific pages gain authority. You see progress in one dashboard, with every dollar tied to signed cases and revenue.
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75% of referred legal consumers check your reviews before they call. Reputation AI sends automated review requests and helps your team respond quickly, so when someone facing a serious charge is choosing between firms, yours shows the credibility that earns the call.
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Most agencies report clicks, calls, and lead counts. Scorpion reports signed cases by source, case value by channel, and cost per signed client. A generic partner does not know the difference between a DUI lead and a federal white collar lead, and our team has spent 25+ years marketing criminal defense firms specifically.
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Three things matter most. Build content depth for every charge you handle so you rank across DUI, drug crimes, domestic violence, assault, and theft. Respond to every lead in real time, since the first firm to answer usually signs the case. And connect your marketing to your case data so you know which campaigns bring in signed cases.
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Most criminal defense clients or their families call within minutes of an arrest, day or night. Scorpion’s Convert AI answers every call and chat around the clock, collects the case details, and books the consultation before a competitor calls back. Firms that turned it on saw visitor-to-lead conversion rise 9%.
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AI engines like ChatGPT, Perplexity, and Google AI Overviews recommend firms based on content depth, reviews, video, and a structured online footprint. RevenueMAX builds those signals together, with charge-specific content and a steady stream of reviews, so your firm gets recommended when someone asks AI who to hire for a DUI or a federal case.
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Yes. We build campaigns and pages around the specific charges your firm wants to sign, including domestic violence, assault and battery, and other violent crimes. Each gets its own message, budget, and landing page, because a domestic violence search and a DUI search come from very different clients.
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Google treats each charge as its own topic, so a single criminal defense page will not rank for them all. Ranking AI builds dedicated, in-depth pages for each practice area you handle, such as DUI defense, drug possession, domestic violence, and assault and battery, each targeting how potential clients actually search, like ‘DUI lawyer near me’.
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Scorpion connects your website, SEO, AI search, advertising, and intake into one RevenueMAX strategy focused on signed cases, not just leads. We build charge-specific content for the cases you handle, from DUI and drug crimes to domestic violence, assault, and theft, and connect every campaign to your case management system so you know which marketing signs clients.
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75% of referred legal consumers check your reviews before they call. If your review profile is lacking, outdated, or inconsistent, your firm loses clients. We help build a steady stream of new reviews and manage its online reputation, so every potential client sees the credibility and trust that turns a referral into a signed case.
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The clients you want to work with aren’t waiting around. If your firm cannot respond fast enough, potential clients call the next name on the list. Our intake tools help your team respond in real time, so the leads your firm paid for become the clients it signs.
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A generic marketing partner does not know the difference between a DUI lead, a domestic violence lead, and a federal white collar lead, or why each one changes how a firm should market, intake, and follow up. We pair your firm with legal marketing experts who understand your practice area, your clients, and your market. With 25+ years in legal marketing, we've helped thousands of firms across every practice area grow, even in the most competitive markets.
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The firms signing high-value cases rank on Google, show up on AI engines, and stay visible on YouTube, social, and legal directories. As Google's largest LSA partner, Scorpion builds that full presence, so your firm is the one potential clients find first, no matter where they search.
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Stop guessing and start knowing which campaigns are bringing in high-value cases. As Clio's sole preferred marketing provider, we connect your marketing data directly to your case management system, so your firm always knows where its revenue is coming from and where to invest next.
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Yes. We work seamlessly with Clio, Filevine, Lawmatics, and more, so your leads, intake, and marketing all work together effortlessly.
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We collaborate with you to reflect your firm’s voice and values across all marketing materials, keeping everything consistent.
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Absolutely! You’ll have a dedicated account manager and team to handle everything and keep you updated.
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Yes, we focus on highlighting what makes your firm unique—your expertise, personal approach, and proven results. Combined with our 20+ years of industry expertise and AI technology, we’ll help your defense firm get found fast and often.
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We design high-performing websites, optimize for search engine optimization, run targeted ads, and manage social media to ensure clients find and choose your firm.
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Paid search can deliver results quickly, while search engine optimization and reputation building take time. Most firms see improvements in 3–6 months.
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Scorpion’s AI-powered search engine optimization (SEO), paid search (PPC), and strategic content marketing get your firm to the top of search results—exactly where your clients are looking.
Stop chasing leads.
Start booking high-value jobs.
With decades of experience and millions of leads tracked to real revenue, we make your business easy to hire and impossible to ignore.