Thanks to smarter technology, seamless CRM integrations, and data-backed strategies, our clients are seeing record-breaking performance across their digital campaigns.
At Scorpion, we manage more advertising for criminal defense attorneys than any other company. We've managed hundreds of millions of dollars in criminal defense advertising, giving us unmatched insight into what works—and what doesn’t.
In 2025, we’re seeing some of the strongest performance metrics yet.
With advancements in our technology and smarter integrations across case management systems, our clients’ campaigns are more efficient, more targeted, and more effective than ever before.
Here are the results from our clients as of June 5, 2025:
Leads to our criminal defense firms are up 14% year-over-year
Organic leads—from search engine optimization, Google Business Profiles, and other unpaid channels—are up 13%
Advertising leads, which are tracked end-to-end through platforms like Clio, PracticePanther, and Salesforce, are up 21%
Cost per lead has decreased, even as ad competition and market rates have risen
It's important to note that our criminal defense attorneys have seen a year-over-year decrease in cost per lead, even as competition and advertising costs have continued to rise.
Despite the markets being more expensive, our clients are experiencing better results. These results aren't a coincidence—they’re the product of deep data, precise targeting, and relentless optimization. More firms are recognizing the value of digital marketing, increasing their budgets, and seeing powerful ROI in return.
Choosing a Criminal Defense Attorney in 2025
The journey to choosing a criminal defense attorney starts online. Prospective clients visit websites, read reviews, compare credentials, and often make a decision before ever making a call.
That’s why your online presence needs to be more than just visible—it needs to be persuasive.
In criminal defense, where urgency and trust are everything, your marketing should focus on three key pillars:
Visibility: Appear when people are actively searching for legal help
Credibility: Build trust through content (video, blogs, photography), reviews, and case results
Accessibility: Make it easy to contact your firm and take action
Digital marketing doesn’t just help you generate more leads—it ensures you convert those leads and maximize revenue from every opportunity.
Your Website: The First Impression That Wins or Loses Clients
Your website is often the first meaningful interaction a client has with your firm. In criminal defense, you don’t get a second chance to make a strong first impression.
An outdated, slow, or confusing site can cause visitors to lose trust instantly. In contrast, a modern, fast, and easy-to-navigate site reinforces professionalism, accessibility, and credibility.
At Scorpion, we’ve found that the highest-performing criminal defense websites all have a few key traits:
- Great, clear, and modern design
- Fast load times
- Usage of photography and video to help engage clients
- Mobile-first responsiveness
- Concise, informative messaging
These features keep visitors engaged, help them find what they need quickly, and increase the chances they’ll reach out.
Bring Your Firm to Life with Video & Photography
Video is one of the most powerful tools your firm can use—and there are more ways than ever to put it to work.
Today’s clients want to connect with real people, not faceless brands. That’s why video and professional photography are so important to your long-term success with digital marketing.
Video
Video allows prospects to see and hear you before making contact. It builds trust and familiarity. In criminal defense, that human connection can make all the difference. Scorpion Connect enables you to showcase your video content on every site visit, making your brand more relatable from the first interaction.
Law firms that incorporate video on their websites often hear the same feedback from new clients: “I watched your video. That’s why I called.” It’s a powerful reminder that video isn’t just content—it’s one of your most effective sales tools.
Think about it: video gives you the opportunity to deliver your best pitch—clearly, confidently, and professionally—to every single website visitor, 24/7. It helps potential clients get to know you, trust you, and feel confident that you’re the right criminal defense attorney for their case—before they ever pick up the phone.
Use can use video across:
- Your website, to introduce your team and process
- Social media, to boost engagement and awareness
- Advertising and commercials, to create standout messaging
- And much more!
Photography
High-quality images of your team, office, and courtroom presence make your firm feel real and trustworthy. This is especially important in emotionally charged situations, such as criminal defense.
Firms that invest in professional media consistently see higher conversion rates and stronger online performance.
Build a Website That Grows with Your Firm
Your website isn’t just a digital brochure—it’s part of your revenue generation engine. It should be built to scale with your firm.
A high-performing criminal defense website needs:
- To sell why you are the right criminal defense attorney, every time.
- Speed and performance across all devices to help your potential clients have a great experience
- A scalable content structure for growth in the future
- Strong search engine optimization foundations to stay competitive in search and generate more cases
At Scorpion, we build digital experiences designed for long-term success, helping you grow your caseload and revenue.
Simplicity Builds Confidence—and Leads
When someone is looking for a criminal defense attorney, they don’t want complexity. They want clarity, credibility, and a clear path forward.
Make your website a tool that:
- Clearly presents your experience and background
- Explains the types of cases you handle
- Educates on criminal defense basics
- Provides simple, fast ways to get in touch
Removing friction builds trust, and trust drives action.