Using social media well can set your family law firm apart. It helps you show up where potential clients are already spending time—and keeps your firm top of mind when they need help. That visibility can lead to more consultations, better client retention, and stronger referrals.
Of course, family law is personal. The tone of your social media has to reflect that. You need to show empathy, professionalism, and credibility—all while navigating local bar rules and ethical considerations.
It’s a delicate balance, but the right strategy makes it easier. Below, we’ve got five tips to guide your approach, but first, let’s talk about where you need to be posting.
What Social Media Channels Should You Be On?
Your family law firm should engage potential clients on the social media platforms they already use. That often includes:
- Facebook (broad reach, especially for adults 30+; good for community engagement)
- Instagram (great for visual storytelling and engaging younger demographics)
- LinkedIn (ideal for professional networking and referrals)
- YouTube (effective for building trust through video content)
- TikTok (increasingly relevant for reaching younger users and showing approachability)
Each platform has its own audience and tone. Start by choosing one or two channels that make sense for your practice and your comfort level. From there, you can expand.
Tips for Using Social Media for Family Law Attorneys
These five tips can help you create an effective, compliant, and human-centered strategy for your social media presence.
1. Know Your Local Bar Regulations
Every state has its own rules on how lawyers can use social media. You probably already know that some prohibit using terms like “expert” or “specialist” unless certified. Others require disclaimers.
Make sure you understand your ethical obligations when posting—especially around client confidentiality, testimonials, and results. A digital advertising company familiar with bar regulations (like Scorpion) can help ensure your posts are compelling and compliant.
2. Meet Clients Where They Are Online
Not every social media platform will make sense for your firm—but your clients are likely active on at least one. Take time to identify where they spend their time.
For example, younger clients may be more active on Instagram or TikTok, while others may spend more time on Facebook or LinkedIn. The right platform depends on your market, your region, and the kinds of family law services you focus on.
And if you’re managing it yourself, choose a platform you’re comfortable with. If you’d rather focus on your cases, partnering with a digital marketing team that understands family law social media can help you stay consistent and get better results without the guesswork.
3. Tailor Your Posts to Your Audience
Family law covers a lot—divorce, custody, adoption, and more. Instead of generic content, focus on what your ideal clients are looking for.
For example:
- ✅ “We help families navigate custody changes with care and clarity.”
- 🛑 “Greenacre Law Firm: Serving clients just like you. ”
Be specific. Use visuals. Link to helpful resources or blog posts. That way, your content builds trust and drives action.
4. Promote Your Social Media on Your Website & Materials
Help people find and follow you by linking to your social media accounts from:
- Your website
- Email signature
- Business cards
That makes it easier for happy clients to engage with you—and easier for new clients to discover you. Regular posting also helps you stay top of mind with past clients who may need your help again or refer others your way.
5. Build SEO-Friendly Content
Social media content can support your search engine optimization strategy. When posts link to helpful pages, blogs, or landing pages, you build visibility with both search engines and people.
The challenge? SEO best practices change often. A legal marketing partner can help you create optimized content without the stress of learning all the rules yourself.
Align Your Social Strategy With Your Firm’s Goals
Social media should support your broader marketing goals—not just check a box. That means:
- Attracting the types of cases you want more of
- Reinforcing your firm’s brand and tone
- Helping potential clients take the next step (e.g., visiting your site, booking a consult)
If you’re handling it yourself, consider whether the time and effort deliver a good return. If not, a partner like Scorpion can help you get more value from your social media without pulling time from your practice.
Let Scorpion Legal Help With Your Family Law Social Media
You don’t have time to waste on trial and error. At Scorpion, we help law firms like yours navigate the complexities of digital marketing—from compliance and SEO to branding and client engagement.
Let’s build a strategy that reflects your values and delivers results. Schedule a consultation today.
