Want to spread the word about your plumbing business and build its reputation? Try using social media marketing. As people spend more time on social media sites such as Facebook, Twitter, Instagram, and YouTube, these platforms are the perfect place to get people’s attention and keep them engaged with your business. According to the Pew Research Center, social media usage has grown dramatically over the past decade—65% of American adults were using social media in 2015, compared to just 7% in 2005.
When done right, social media marketing can help you:
- Build awareness of your business, services, and promotions you are offering
- Showcases your company’s values and personality
- Interact with current customers and potential new customers
- Generate more new jobs for your business
The more people see and engage with your business, the more likely they are to remember it when their bathroom floods or the kitchen drain gets clogged.
Not Sure How to Get Started? Follow These Social Media Tips for Plumbers
Tip #1: Create pages and profiles for your plumbing business on the social platforms that are most relevant to your customer base. Facebook is a great place to start, as it’s the most widely used social media network (with an average of 1.13 billion daily users) and is used primarily for personal purposes. That’s the perfect place to appeal to wide range of consumers concerning their personal needs, such as their plumbing needs. YouTube is also great for sharing videos about your business, video testimonials, how-to-videos, and more.
Tip #2: Post frequently. Nothing kills your social media presence like a stagnant profile. Post on a regular basis, and publish a variety of content—posts about your latest promotions, links to interesting plumbing-related blogs and articles, quick tips, etc. The best rule of thumb is to post 2-3 times a day.
Tips #3: Take the time to respond to comments. The whole point of social media is to start a conversation and engage with your audience. If a follower leaves a comment on a Facebook post, a tweet, an Instagram post, a YouTube video, etc., you have the opportunity to directly respond to that individual. This personal contact can make a customer feel valued and more likely to be loyal to your business.
Tip #4: Include eye-catching visuals. Studies have shown visual content to be leading drivers of engagement on social media. If you don’t have compelling images and videos that draw users in, your posts won’t stand out and they’ll easily get overlooked. One study showed that posts with native videos generate 268% more shares than posts with just links.
Tip #5: Run games and promotions. People love it when they have the chance to win a prize or get a great deal. You can ask users to like and share your posts and pages in return for the chance to win something of value (free products or services, a discount, or other prizes). You can also post coupons in the form of organic posts or ads.
Tip #6: Use ads to expand your audience. Various social platforms offer advertising options that allow you to target specific types of users (such as by geographic area and interests) and to reach people who aren’t already following you. Ads give you a much larger impact than organic posts would alone.
Tip #7: Track your engagement. How many likes, shares, and retweets are you getting? How about comments? Which posts and ads are driving the most engagement? Each platform offers its own analytics tools, which allow you to see exactly how well your posts and ads are working. Once you get the data, learn from them so you can fine-tune your social media strategy.
Here at Scorpion, we can handle all aspects of your plumbing business’ online marketing, including your social media presence. Contact our plumber marketing team and ask about our social media services!
For more plumber marketing tips, download our free Online Reviews Survival Guide.
About the Author
As Regional Sales Director at Scorpion, Brendan Hughson helps plumbers grow their businesses using digital marketing strategies. Because Brendan helped with his father’s plumbing business starting at a young age, he learned a lot about the trade, as well as the struggles and successes of running a small business. Brendan now uses this industry knowledge to help plumbing business owners boost their exposure, attract more jobs, and expand their businesses so they can dominate their local markets.
Before joining Scorpion, Brendan worked in the automotive industry for 10 years. He built and operated several successful automotive-related shops and stores throughout California. Outside of work, Brendan enjoys hands-on projects, which include working on his cars, home improvement projects, and woodwork projects. He loves classic cars, muscle cars, exotic cars—pretty much anything with wheels.