Wing Zone is one of the most widely-recognized restaurant franchises in America, but prior to partnering with Scorpion, they didn’t have much of a digital marketing strategy, particularly not a long-term plan for their online presence. As more and more people started turning to the Internet to find local restaurants, this was hampering their ability to grow.
They needed a way to increase revenue, get more foot traffic to franchisee locations, secure more positive reviews online, and build brand awareness. So, after two decades of forgoing a structured digital marketing plan, they came to Scorpion ready for a change.
Building an Online Presence
Targeting the Right Customers
Detailed, Accurate Reporting
With Scorpion, Wing Zone has seen impressive results. Greater visibility online, with ads delivered to the right audience, has resulted in more online orders and more customers—to the tune of up to 27% net sales increases.
According to Matt Friedman, Co-Founder and CEO of Wing Zone, “Getting new customers in the door, being able to track where they came from, how much they spent, and how they ordered...It’s a game changer.”
Matt, we’re so happy with these changes, and we’re excited to continue this type of growth well into the future!