What if you could look into the future and know the full value of your marketing? What if you could see exactly how you compare to pest control operations like yours? Now you can.
Scorpion’s Revenue App now includes two powerful capabilities for pest control operators: Projected Attributed Revenue and Benchmarking.
Projected Attributed Revenue: Make better decisions with a future-focused view
Most pest control operations only see what their marketing has delivered so far. Projected Attributed Revenue shows you what those results will be worth over the next two years, using your own historical invoice data to calculate lifetime customer value. This gives you a more complete picture of your return and the confidence to invest in what works.
Will Haddad, Scorpion’s SVP of Product, explains: “Our clients can now see beyond today’s numbers and understand the long-term impact of their marketing. It’s not just about what’s happened. It’s about what’s coming.”
Benchmarking: Know where you stand
Benchmarking shows how your pest control operation stacks up against similar PCOs in your market, factoring in size, location, investment, and revenue. You’ll see pest-specific metrics, including cost per lead, investment percentage, return customer rate, recurring service adoption, and revenue growth. This helps you pinpoint exactly where to focus to grow faster.
Will says, “When you know where you’re ahead and where you’re behind, you can make smarter moves. This data turns vague goals into targeted action.”
Why this matters
When future-focused ROI is paired with competitive benchmarks, growth opportunities become clear. The data highlights which channels or service areas deliver the most value and shows exactly where performance can surpass the competition.
Ready to see where you’re headed? Schedule a demo to explore the new Projected Attributed Revenue and Benchmarking features today.
