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ON-DEMAND WEBINAR

Personal Injury Marketing Today: 

What's Changing and What It Means for Your Firm

How legal consumers find and hire a personal injury attorney has changed. They search in more places, move faster, and have higher expectations for how quickly and easily they can connect with a firm. Many PI attorneys are working hard but still falling short and faster, more visible competitors are signing those cases instead.

Watch the Webinar

During This Webinar, You’ll Learn:

  • Where firms get passed over before the first call. Scorpion surveyed 3,000 legal consumers to understand how they search for, evaluate, and hire PI firms.
  • Why quick response time is now a competitive advantage. 72% of potential clients will move on if they don't hear back within 24 hours.
  • How online reputation shapes whether someone even contacts your firm. Reviews, videos, and social media presence are all considered before a potential client ever picks up the phone.
  • What connected data actually makes possible. If your firm's marketing, intake, and case management systems don't talk to each other, you’re missing out on valuable insight.
  • Amber Smith Senior Business Growth Consultant, Scorpion
    Amber Smith is a Senior Business Growth Consultant at Scorpion with more than seven years of experience working with personal injury law firms. She works directly with attorneys every day on the marketing and intake challenges impacting signed cases, revenue, and growth. Amber helps firms understand what is actually changing in legal marketing and where they should focus to stay competitive.
  • Heath Sullivan Gulf South Law, Founder & Attorney
    Heath Sullivan is the founder and attorney at Gulf South Law Firm, a personal injury firm serving clients across Mississippi and Louisiana since 2013. Heath and his wife built the firm with a focus on helping people through difficult moments while continuing to grow a practice that delivers a strong client experience from the very first interaction. He is passionate about helping small firms compete in highly competitive markets through smarter marketing, stronger online visibility, and better intake systems.