The State of Legal Marketing Report
What It Takes to Get Your Firm Hired
We surveyed 1,400 legal consumers and 800 law firm leaders to better understand how potential clients decide which firm to hire and how law firms are trying to keep up and meet these increasing expectations.
Most Firms Believe They Know How Clients Choose an Attorney
Our research shows the reality is different from what most firms expect, and the report explains what's most important to potential clients in deciding who to hire.
Sign More of the Cases Your Firm Wants
Insights from The State of Legal Marketing Report help your firm:
- Show up where potential clients search. See where they look for an attorney and how that compares to where firms invest.
- Get the call before the competition does. See what clients check before they call, from response time to your website and reviews, so your firm earns the first conversation.
- Build a plan for what’s next. Every key finding includes an action plan your firm can put to work right away.
- Stay ahead of what clients expect. Understand the key areas that influence hiring decisions of potential clients.
- Know which marketing dollars sign cases. Find out how firms track results by channel and what they wish they could see.
Three Numbers Every Firm Should Plan Around
The data behind how clients research, compare, and hire.
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93%of referred clients still research a firm first
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80%of clients under 40 are okay with AI in their case
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83%of firms use 2+ vendors with no clear way to see what works
Hear from firms that grew their firm by aligning with what today's legal consumers expect.
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4x More clientsLearn More"I’d hire Scorpion again in a heartbeat. We’ve been with them for 15 years, and it’s the best decision we ever made for our firm." -
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5x Higher return on investmentLearn More"Now that we have enough prospective clients coming through the door, we can be more thoughtful in the way we grow our firm.” -
20% Increase in revenue year-over-yearLearn More“We’ve seen a dramatic increase in volume and quality of cases we attract with Scorpion. They have delivered everything they promised and more.” -
36% Increase in lead volumeLearn More“Scorpion has affected my business, which in turn has affected my life in a way that I couldn’t have imagined. They are the best.” -
30% Increase in revenue year-over-yearLearn More“I started getting more phone calls and more emails from potential clients. Scorpion contributed to my progress big time.” -
5x Return on total investmentLearn More“I’ve had so much success with your team I can’t really ask for more... it’s been so good, I even refer Scorpion to my competitors at this point.”
Get the full report and see what it takes to get hired.